Roku Inc. Reaches Major Streaming Milestone: Surpassing 100 Million Households

In a press release, Anthony Wood, Founder and CEO of Roku, expressed that reaching 100 million streaming households marks a pivotal moment not just for the company but for the entire television landscape. Wood emphasized Roku's role in shaping the future of entertainment by facilitating content discovery, making viewing more affordable, and enhancing the effectiveness for advertisers to connect with audiences. "We are deeply grateful to our viewers, teams, advertisers, and partners for helping us reach this milestone," he noted.

Roku defines streaming households as the number of distinct user accounts streaming on its platform within a 30-day period. This achievement comes as a testament to Roku's enduring appeal and the increasing reliance on streaming services among global audiences.

Roku's devices are utilized by over half of U.S. broadband households, with consistent growth reported in international markets such as Mexico, Canada, Brazil, the United Kingdom, and throughout Latin America. As streaming becomes more ubiquitous, the Roku Home Screen is increasingly recognized as the primary portal through which viewers access content, establishing a robust entry point into the world of television.

According to Comscore, Roku's platform generates more than three times the engagement compared to the next leading TV operating system in the United States, further highlighting the significance of the Roku Home Screen in the streaming ecosystem.

Roku prides itself on delivering a simple and enjoyable user experience. Features such as platform-wide search, curated content destinations, a Live TV Guide, and Roku Voice work in harmony to simplify the viewer's journey through today’s fragmented streaming landscape.

The platform boasts one of the largest content ecosystems, with over 500 free live linear channels available in the U.S., thousands of free on-demand titles, and access to all major premium streaming services—all from a single Home Screen. The Roku Channel has also emerged as a leading destination for free entertainment, ranking as the #2 free, ad-supported streaming app on the Roku platform and #5 overall in the U.S. according to Nielsen's *The Gauge™* report.

The recent launch of Howdy, a low-cost, ad-free subscription service priced at $3 per month, further demonstrates Roku's commitment to making quality entertainment accessible for all consumers.

With a remarkable scale of over 100 million streaming households, Roku positions itself as a formidable platform for advertisers and partners. The company offers unparalleled reach and engagement, connecting brands with attentive audiences not only on the Home Screen but also within The Roku Channel and immersive experiences such as Roku City and the Roku Sports Zone.

For streaming service providers, Roku offers a streamlined pathway for customer acquisition and growth. The platform's seamless integration allows audiences to discover, subscribe, and manage streaming options effortlessly, thereby enhancing conversion rates and customer lifetime value.

Roku's impressive milestone of 100 million streaming households sets the stage for further innovation and expansion. The company is focused on accelerating new platform capabilities, advanced personalization, and international growth initiatives, all designed to enhance the streaming experience for audiences worldwide.

As the streaming landscape continues to evolve, Roku is dedicated to maintaining its position as the go-to television platform for viewers globally, ensuring that they remain at the forefront of the entertainment revolution.

Roku pioneered the streaming television industry and currently holds the title of the #1 TV streaming platform in the U.S., Canada, and Mexico based on hours streamed, according to Hypothesis Group's December 2025 report. Roku connects viewers with their favorite content, enables content publishers to monetize audiences through advertising and subscriptions, and provides advertisers with unique capabilities to reach and engage consumers. The company's streaming players and Roku-made TVs are available at major retailers, with the Roku TV™ models being sold by leading brands in over 15 countries.