Inspired Entertainment Partners with Altenar to Enhance Sports Betting Experience

On March 7, 2025, Inspired Entertainment, Inc. (NASDAQ: INSE), a prominent B2B provider of gaming content, technology, hardware, and services, announced a strategic partnership with Altenar, a leading sports betting software provider. This alliance aims to integrate Inspired’s renowned Virtual Sports products into Altenar’s sportsbook platform, marking a significant enhancement to the betting options available to Altenar's clientele.

Altenar, recognized for delivering cutting-edge services ranging from software-only solutions to fully managed sportsbooks, operates in over 30 countries. The company has recently made significant inroads into the South American market, particularly in Peru and Brazil, highlighting its dedication to expanding its global footprint. The integration of Inspired’s Virtual Sports content into Altenar’s platform will provide a unique opportunity for their clients to diversify their betting offerings.

Brooks Pierce, President and CEO of Inspired, expressed enthusiasm about the partnership, stating, "We are excited to launch our Virtual Sports with Altenar. Their global sportsbook platform enables us to seamlessly integrate our Virtual Sports offering with their sports betting technology. We are confident that this partnership will enhance Altenar's sportsbook services and diversify their offerings in new and exciting ways." Pierce emphasized how this collaboration will open new revenue streams for operators, leveraging Inspired’s existing partnerships with major sporting leagues within its Virtual Sports division.

Antonis Karakousis, Director of Operations at Altenar, echoed this sentiment, stating, “Altenar is excited to join forces with Inspired to bring their award-winning Virtual Sports products to the Altenar sportsbook platform. This partnership showcases the versatility of the Altenar platform. We are thrilled to launch Inspired’s Virtual Sports products with our partners, enhancing our sportsbook offering with the very best in Virtual Sports technology.”

Inspired’s multi-award-winning Virtual Sports products have garnered popularity worldwide, with a presence in over 40,000 retail channels and more than 100 websites across 35 countries. The collaboration with Altenar not only expands the reach of Inspired's offerings but also enhances the overall betting experience for players by providing access to engaging and varied virtual sports content.

The partnership between Inspired Entertainment and Altenar is a significant step forward for both companies, promising to enhance the sports betting landscape. By integrating Inspired’s Virtual Sports into Altenar’s platform, both companies aim to provide a richer and more diverse betting experience for operators and players alike. As the global gaming industry continues to evolve, collaborations like this one highlight the importance of innovation and adaptability in meeting the demands of an increasingly competitive market.

For further information about Inspired’s Virtual Sports offerings, interested parties can visit Inspired's Virtual Sports Page.