Inspired Entertainment Inc. and Allwyn Hellas Launch Soccer 3.6 Across Greece
1. A Significant Milestone in Virtual Sports Gaming
On March 6, 2026, Inspired Entertainment, Inc. (NASDAQ: INSE), a leading provider of B2B gaming content and systems, announced the launch of its latest Virtual Sports product, Soccer 3.6™, in collaboration with Allwyn Hellas (ATHEX: OPAP), Greece’s largest gaming operator. This launch marks a significant advancement in both companies' strategic partnership and is now live in approximately 3,000 retail venues across Greece.
2. Introduction of Bet Builder Functionality
At the heart of Soccer 3.6™ is the introduction of an innovative Bet Builder functionality. This advanced feature allows players to place bets on multiple event outcomes within the same game, thereby creating a more dynamic and engaging betting experience. The new mechanics are designed to enhance player engagement and elevate the overall entertainment value for customers in the Greek market.
3. Customized Enhancements for a Localized Experience
In addition to the new gameplay innovations, Soccer 3.6 incorporates bespoke enhancements specifically tailored for Allwyn Hellas. These customizations include new animated 2D elements, in-game design updates, and additional triggered messages, all aimed at providing a localized and compelling customer experience. This level of customization further strengthens Allwyn Hellas' position in the competitive gaming landscape.
4. Leadership Insights on the Launch
Brooks Pierce, President and Chief Executive of Inspired, expressed his enthusiasm regarding the launch, stating, “We are delighted to expand our longstanding partnership with Allwyn Hellas through the launch of Soccer 3.6, a landmark product that showcases the next generation of Virtual Sports betting.” He highlighted that Allwyn Hellas is the first to implement the new Bet Builder mechanics, emphasizing both companies' commitment to innovation and enhancing player engagement.
In a similar vein, Fotis Zisimopoulos, Chief Sales & Marketing Officer at Allwyn Hellas, remarked, “We remain true to our promise to continuously upgrade the experience we offer to our customers.” He noted the introduction of the Bet Builder in Virtual Football as a pivotal moment, reflecting current trends in sports betting and revitalizing the overall user experience through a modern visual approach.
5. Reinforcing Market Leadership
The launch of Soccer 3.6 not only enhances the offerings of Allwyn Hellas but also reinforces Inspired's position as a global leader in Virtual Sports. The company’s dedication to developing cutting-edge content tailored to the unique needs of its partners is evident through this collaboration.
6. About Inspired Entertainment, Inc.
Inspired Entertainment, Inc. has established itself as a prominent provider of gaming content, technology, hardware, and services for licensed gaming, betting, and lottery operators worldwide. With a portfolio of proprietary games that resonate with players, Inspired consistently delivers strong performance for gaming operators across interactive, virtual sports, and retail environments. The company’s integrated content-led approach aids operators in strengthening their offerings, driving engagement, and crafting compelling player experiences.
As Inspired continues to innovate and expand its product offerings, the partnership with Allwyn Hellas sets a benchmark for future developments in the gaming sector.
