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United Airlines and Instacart Join Forces to Enhance Loyalty Rewards

Last updated: October 06, 2025 •
Taurigo

On October 6, 2025, United Airlines Holdings Inc. (NASDAQ: UAL) announced an exciting new partnership with Instacart (NASDAQ: CART) aimed at providing enhanced benefits for its MileagePlus loyalty program members. This collaboration represents a significant step in redefining the travel experience, making it more convenient for travelers to manage their grocery needs while on the go.

1. A First for Airlines: $0 Delivery Fees

In a groundbreaking initiative, MileagePlus members will now enjoy $0 delivery fees on orders placed through Instacart right before, during, or shortly after their domestic flights. This innovative feature is designed to alleviate the stress of forgotten items or last-minute grocery needs, allowing travelers to focus on their journeys and destinations. Ryan Hamburger, Vice President of Commercial Partnerships for Instacart, emphasized the value of this partnership, stating, "With Instacart, travelers can spend less time running errands and more time enjoying the journey and the destination."

2. Enhanced Mileage Rewards

The collaboration not only offers convenience but also adds substantial value through mileage rewards. MileagePlus members who link their United and Instacart accounts can access special offers and earn miles on their purchases. For new Instacart users, there’s an opportunity to earn 5,000 miles by placing four grocery orders of $35 or more within eight weeks. Existing Instacart users will also benefit by earning 500 additional miles upon linking their accounts and placing an order of $35 or more within 60 days.

Bigger Rewards Await

After completing the initial offer, members have the chance to earn an additional 5,000 miles by enrolling in a paid, annual Instacart+ membership. This membership not only enhances the grocery shopping experience but also offers further savings and convenience, creating a win-win situation for MileagePlus members.

3. Seamless Integration for Travelers

This partnership is designed to meet the needs of travelers at every stage of their journey. Richard Nunn, CEO of United MileagePlus, highlighted the peace of mind this initiative offers, stating, "This Instacart collaboration gives members the peace of mind to know they can add groceries and other essentials at just about any stage of their trip." Whether it’s ensuring groceries are available upon arrival at a rental property or stocking up for the return home, this collaboration aims to make travel smoother and more rewarding.

4. Targeted Messaging for Enhanced Engagement

To maximize the reach of this new offering, Instacart is collaborating with Kinective Media by United Airlines to deliver targeted messaging to MileagePlus members. This strategic approach includes promotions via United's various channels, such as the United app and in-flight entertainment, ensuring that travelers are consistently reminded of the benefits available to them.

5. A Win for Both Companies

This partnership marks a significant development for both United Airlines and Instacart, as they strive to enhance the overall consumer experience. With Instacart’s extensive network of over 1,800 retail partners and nearly 100,000 stores across North America, combined with United's expansive travel network, this collaboration is set to deliver unparalleled convenience and rewards.

Conclusion: Start Earning Today

United MileagePlus members can begin taking advantage of these benefits by enrolling at United.com/Instacart. As the travel landscape continues to evolve, partnerships like these are crucial in providing additional value and convenience to consumers, making every journey a little bit easier and more rewarding.

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