United Airlines and Make-A-Wish Launch 'Make More Wishes' Initiative

On April 4, 2026, United Airlines Holdings Inc. announced an exciting partnership with Make-A-Wish America through the launch of the "Make More Wishes" initiative. This initiative aims to provide children battling critical illnesses and their families with unique, behind-the-scenes access to the aviation world. The series of immersive events will take place at United's seven hub airports across the United States, delivering unforgettable experiences for the participants.

The "Make More Wishes" events will be held throughout the year, culminating in a special gathering in Chicago, United's hometown, on November 11, 2026. The schedule is as follows:

The immersive experiences will include opportunities to engage with flight simulators, participate in inflight training for United's flight attendants, tour ramp operations and Station Operation Centers, and meet pilots, providing a comprehensive look at the aviation industry.

Kate Gebo, United's Executive Vice President of Human Resources and Labor Relations, expressed pride in the airline's longstanding commitment to Make-A-Wish. "For 40 years, United has helped make thousands of wishes possible, building a legacy rooted in compassion, connection, and impact," said Gebo. As United celebrates a century of service, this initiative marks an expansion of their dedication to families affected by critical illnesses.

Leslie Motter, President and CEO of Make-A-Wish America, highlighted the significance of travel wishes for families. “When a child with a critical illness travels for their wish, it can be a powerful moment for the entire family, often the first time they've felt hope in months,” she stated. United's support, through their employees and the Miles on a MissionSM program, plays a crucial role in making these magical moments a reality.

United Airlines has a rich history of partnering with Make-A-Wish to facilitate life-changing travel experiences. Over 75% of wishes involve travel, and United is instrumental in flying numerous wish families each year. Beyond facilitating flights, United employees volunteer their time to assist families during their travel experiences and participate in various fundraising activities.

Customers can also get involved in supporting Make-A-Wish through United's Miles on a Mission program. MileagePlus® members can donate unused miles directly, while all customers can make monetary contributions. The airline reports that more than 10 million miles are donated annually through this platform. In a show of commitment, United will match customer donations up to 1 million miles through April 30, 2026, effectively doubling the support for wish-granting efforts.

April is recognized as World Wish Month, a time when Make-A-Wish encourages individuals to participate in their mission. The airline's initiative seeks to harness the spirit of generosity during this month to further amplify the impact of community support for wish children.

United Airlines’ "Make More Wishes" initiative represents a heartfelt commitment to making a difference in the lives of children facing critical illnesses. By combining aviation experiences with charitable efforts, United continues to lead the way in corporate social responsibility, enhancing their legacy of compassion and community involvement. As the airline embarks on its centennial celebration, it reaffirms its dedication to positively impacting the lives of families across the nation.