United Airlines Partners with Golden State Valkyries Ahead of Inaugural Season

In a significant move poised to enhance United Airlines' community engagement and support for women's sports, the airline has officially become the founding partner and official airline of the Golden State Valkyries, the WNBA's newest expansion team. The announcement was made on April 11, 2025, ahead of the Valkyries' inaugural season, set to tip off at the Chase Center in San Francisco.

United Airlines will not only utilize digital signage within the Chase Center but also engage in a variety of community-oriented initiatives. Among these is the "Connecting Communities" program, which aims to provide local youth basketball teams with opportunities to attend Valkyries games, meet players, and participate in skills clinics. Additionally, the "Soar with Her" mentorship program will connect young girls with Valkyries players, coaches, and leaders to foster personal growth, leadership skills, and confidence.

Jennifer Entenman, United's Managing Director of Global Sponsorships, expressed enthusiasm for the partnership, stating, “We’re proud to have this unique opportunity to support the growth of women’s sports and make a lasting impact on youth sports programs in the San Francisco Bay Area.”

As part of the partnership, United's MileagePlus members will gain exclusive access to unique experiences related to the Golden State Valkyries. These include premium tickets in the United Club, suite opportunities, behind-the-scenes access, and a special "Valkyrie For a Day" experience. Members can also secure tickets to the Valkyries' highly anticipated first game on May 16, 2025.

Jess Smith, President of the Golden State Valkyries, emphasized the importance of the partnership, noting, “United Airlines is committed to showing up by our side as we build the Valkyries both on and off the court.” The collaboration aims to create pathways for youth while enhancing the overall fan experience.

The Golden State Valkyries are set to feature a talented roster, including notable players such as:

This partnership marks United's third sponsorship with a major professional sports franchise in San Francisco, following its collaborations with the Golden State Warriors since 2016 and the San Francisco 49ers since 2014. As the world's largest airline and a leading carrier out of San Francisco International Airport (SFO), United operates nearly 300 flights daily to 100 destinations, the most since 2019.

The airline has also made significant investments in its workforce, hiring over 1,600 new team members in 2024 and planning to hire an additional 1,200 in 2025 to support its expanding operations.

United Airlines' partnership with the Golden State Valkyries represents a meaningful commitment to promoting inclusivity and empowering youth through sports. As the Valkyries prepare for their debut season, the collaboration is set to generate excitement within the San Francisco Bay Area and beyond, fostering a sense of community and shared purpose that aligns with both organizations’ missions.