Amazon Web Services Partners with WNBA to Enhance Fan Experience and Drive Growth

This collaboration is particularly notable as it represents AWS's inaugural partnership with a women's professional sports league. By leveraging AWS’s extensive experience in sports technology, the WNBA aims to foster innovation, enhance fan engagement, and promote the league's growth on a global scale.

At the heart of this partnership is the launch of "WNBA Inside the Game," an advanced statistics platform powered by AWS. This platform is set to transform how fans experience the game by providing real-time player tracking data and converting it into easily digestible insights.

Fans can access this innovative feature through the WNBA App and WNBA.com during live games, allowing them to engage with advanced analytics that highlight unique aspects of the women’s game. Key metrics, such as player impact on defense and the true difficulty of shots, will be illustrated using AI capabilities. Throughout the season, additional features like WNBA Gravity and WNBA Shot Difficulty will be rolled out.

Colie Edison, WNBA Chief Growth Officer, expressed enthusiasm about the partnership, stating, “We view this partnership as integral to the next phase of growth for the WNBA. From unlocking deeper insights to creating more immersive fan experiences and driving innovation, we are excited to welcome AWS as a partner and Changemaker.”

AWS's Global Director of Strategic Partnerships, Kristin Shaff, echoed this sentiment, emphasizing the commitment to leveraging AWS's cloud and AI capabilities to enhance the women's basketball experience. “This is just the first chapter of what we're building together, and we couldn't be more excited to get started,” Shaff stated.

As part of this partnership, AWS will also serve as the Presenting Partner of WNBA Live, the league’s fan festival scheduled for July 24-25, 2026, in Chicago. This event, held at McCormick Place, will merge basketball with entertainment and culture, featuring player appearances, performances, and interactive experiences that reflect the league's influence across various domains.

AWS's involvement in the WNBA Changemakers Collective underscores a shared commitment to empowering players and enhancing the league's visibility. This unique group, which includes notable companies such as Ally, AT&T, CarMax, Deloitte, Google, and Nike, is dedicated to driving business transformation across women's sports.

As the WNBA embarks on its 30th season, the league is experiencing unprecedented growth and momentum. Following a tentative agreement on a new Collective Bargaining Agreement in March 2026, the WNBA is poised to enter a transformative phase focused on elevating the player experience and expanding investment in women’s basketball globally.

The partnership between AWS and the WNBA represents a significant step forward in the realm of women's sports, combining advanced technology with a commitment to growth and engagement. As both organizations move forward, fans can anticipate a richer, more immersive experience that celebrates the skill and strategy of women's basketball while paving the way for future innovations.