On September 18, 2025, Amazon.com Inc. (NASDAQ: AMZN) made a significant announcement during its Accelerate seller conference, revealing the expansion of its third-party logistics (3PL) service, Amazon Multi-Channel Fulfillment (MCF). This strategic move will now enable merchants on popular platforms like SHEIN, Shopify, and Walmart to utilize Amazon's robust fulfillment network, enhancing their operational efficiency and market reach.

2. Enhancing Merchant Support

The expansion of Amazon MCF is a testament to the company's commitment to providing support for merchants across various sales channels. Peter Larsen, Vice President of Amazon Multichannel Commerce & Fulfillment, emphasized Amazon's goal of helping small and medium-sized businesses thrive. "Amazon’s world-class fulfillment network delights customers with fast, reliable delivery—fueling the success of independent sellers in the U.S. and around the world," he stated.

By integrating Amazon MCF, merchants can streamline their fulfillment processes, thus allowing them to focus on growing their businesses rather than managing complex logistics. This expansion builds on MCF’s earlier successes with platforms such as eBay, Etsy, Temu, and TikTok Shop.

3. Simplifying Order Fulfillment Across Sales Channels

Amazon has designed specific integrations for each new platform to simplify order fulfillment:

SHEIN U.S. Marketplace

By the end of 2025, SHEIN merchants will be able to utilize the Amazon MCF for SHEIN app, available on Amazon Seller Central, Amazon’s Supply Chain Portal, and the SHEIN Seller Hub. This free app will allow for seamless fulfillment of SHEIN Marketplace orders, ensuring fast and reliable delivery.

Shopify Fulfillment Network

Merchants using Shopify can now select Amazon MCF as their fulfillment partner. By linking their Amazon Seller Central account to their Shopify account, merchants can easily route orders to Amazon MCF for quick and efficient processing. The integration offers benefits such as automatic inventory synchronization, real-time tracking, and performance metrics, all accessible through the Shopify admin interface.

Walmart Marketplace

Amazon MCF also supports merchants on the Walmart Marketplace. Sellers can manually create order requests through Amazon Seller Central or utilize various integration partners like WebBee and Pipe17 for automated order fulfillment. This integration ensures real-time inventory synchronization and accelerated processing times, enhancing the overall customer experience.

4. Driving Growth and Delighting Customers

Since its inception, Amazon MCF has shown remarkable growth and adaptability. Key highlights from this service's performance include:

A significant increase in global fulfillment, with millions more orders processed year-over-year.

A 40% rise in large online retailers utilizing MCF, with notable names such as adidas and Steve Madden joining the fold.

A 30% increase in same-day or next-day deliveries, made possible through Amazon's extensive investment in logistics infrastructure.

A bolstered selection of items available for fulfillment, with an additional 750,000 items added to the logistics network compared to the previous year.

5. Transforming Brand Growth Across Channels

Amazon MCF operates in 11 countries, providing merchants with the flexibility to scale their operations while maintaining a consistent customer experience. By leveraging Amazon's fulfillment network, sellers can enjoy the same level of service that customers expect from Amazon, regardless of where they shop. This capability has led to a 19% reduction in out-of-stock rates and a 12% improvement in inventory turnover for participating merchants. Additionally, businesses have reported an average revenue increase of nearly 19% since adopting Amazon MCF for their off-Amazon retail channels.

6. Conclusion

Amazon's expansion of its Multi-Channel Fulfillment service reflects a significant shift in the logistics landscape, offering merchants on SHEIN, Shopify, and Walmart a streamlined path to success. As Amazon continues to innovate and expand its offerings, the company reaffirms its commitment to empowering businesses of all sizes in the ever-evolving e-commerce environment. Merchants interested in this opportunity can learn more and sign up on the Amazon MCF website.

Original press release