Amazon Expands Buy with Prime to SteveMadden.com: A Game-Changer for Direct-to-Consumer Shopping

Launched in 2022, Buy with Prime is designed to empower direct-to-consumer (DTC) brands by providing them with a platform to leverage the extensive Amazon fulfillment network. With this feature now available on SteveMadden.com, Prime members can enjoy an even broader selection of popular brands beyond the Amazon marketplace.

When shopping on SteveMadden.com, Prime members will simply click the “Buy with Prime” button on their desired product page. New users will be prompted to log in and verify their Amazon account, while returning users will be seamlessly directed to the checkout page, pre-filled with their preferred delivery address and payment method. Amazon will manage the delivery logistics, ensuring a smooth post-purchase experience that includes tracking and order management through the Amazon platform.

Currently, a variety of Steve Madden styles are available for purchase through Buy with Prime, including:

This diverse selection caters to the tastes of fashion-forward consumers, with plans for even more styles to be added shortly.

Steve Madden, Founder, Creative & Design Chief, expressed enthusiasm about the partnership, stating, “We've always believed in moving fast, and there's no better partner than Amazon for that. Plus, stepping over their boxes every day on my way to the kitchen made it clear that it was time to team up and make it official.”

Peter Larsen, Vice President of Buy with Prime and Amazon Multi-Channel Fulfillment, added, “Imagine if every shoe aficionado was able to use Prime fast, free delivery while ordering the season's latest treads from their favorite brand. That's what we're introducing with Buy with Prime launching on SteveMadden.com.”

The introduction of Buy with Prime offers significant advantages not only for consumers but also for DTC merchants. By utilizing Amazon’s logistics and customer trust, merchants can experience up to a 16% increase in revenue per shopper. Additionally, the program has demonstrated a reduction in customer acquisition costs, as 50% of Prime members are more likely to revisit DTC sites that offer Prime shopping benefits.

Furthermore, merchants that adopt Buy with Prime alongside Amazon Multi-Channel Fulfillment have reported a decrease in out-of-stock rates by an average of 13% and improved inventory turnover by 24%. This combination of benefits positions merchants for sustained growth in a highly competitive retail environment.

Amazon Prime continues to evolve, offering members a host of benefits that extend beyond shopping. For $14.99 per month or $139 annually, members gain access to unlimited free delivery, exclusive deals, and a wide array of additional perks across more than 35 product categories. Young adults and college students can take advantage of discounted rates, while qualifying government assistance recipients can access Prime for even less.

The integration of Buy with Prime on SteveMadden.com represents a significant milestone in Amazon’s ongoing efforts to enhance the shopping experience for its Prime members. By combining the convenience of Amazon's fulfillment network with the unique offerings of DTC brands like Steve Madden, consumers can expect a more streamlined, enjoyable shopping journey.

For more information on shopping with Buy with Prime on SteveMadden.com, Prime members can visit the designated page to explore the latest styles and offerings.

For further details about Amazon, its commitments, and other innovations, visit amazon.com/about and follow @AmazonNews on social media.