Lowe's Unveils Exclusive Live Music Benefits for Loyalty Members

Under the new partnership, members of Lowe's loyalty programs will enjoy a range of exclusive concert benefits throughout the season. These perks include:

Lowe's aims to enhance the value of live music experiences for its members, emphasizing the importance of sharing these moments with friends and family.

In addition to concert perks, Lowe's will be the first presenting partner of a new amphitheater tailgate experience being introduced by Live Nation this summer. This initiative will allow fans to kick off their concert nights in style, with spaces designed for live entertainment, food, and beverage offerings. Tailgate experiences will be available at select venues, including the North Island Credit Union Amphitheatre, Ruoff Music Center, and Jiffy Lube Live.

"Music is one of the things that brings people together — families, friends, and entire communities," said Jen Wilson, Lowe's Senior Vice President and Chief Marketing Officer. "Through this partnership, we're leveraging live music to reach new and younger audiences while giving our existing members exclusive perks that make these experiences even more rewarding."

Lowe's recognizes that millions of fans frequent amphitheaters each summer, with a significant percentage indicating that local live music venues contribute to their most cherished moments with loved ones. This partnership is not just about offering discounts; it’s about fostering connections through shared experiences and creating memorable moments for families and friends.

Russell Wallach, Global President of Media & Sponsorship at Live Nation, echoed this sentiment, stating, "When fans come out to a show, they want the whole night to feel special. We saw an opportunity to build around the moments fans already love during the summer and create more ways for people to spend time together before the music even starts."

Lowe's loyalty programs, which boast over 30 million members combined, are designed to deliver personalized savings, bonus points, and access to exclusive products and seasonal perks. By integrating live music experiences into their offerings, Lowe's is not only rewarding its loyal customers but also enhancing its brand presence among younger demographics.

Members can access these benefits starting this summer at participating amphitheaters, with additional perks expected to be announced throughout the year.

For more information on the concert perks available to MyLowe's Rewards and MyLowe's Pro Rewards members, visit the Lowe's official website.

As Lowe's continues to innovate in the home improvement space, this partnership with Live Nation marks a significant step toward enriching customer experiences, blending home improvement with the joy of live music.