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Lowe's Companies Inc (LOW)
Retailing Consumer Discretionary
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Lowe's Launches Nationwide Campaign to Show Gratitude for Disaster Responders

Last updated: April 22, 2025
Taurigo

On April 22, 2025, Lowe's Companies, Inc. announced a bold initiative aimed at expressing gratitude to those who help communities recover from disasters. As the company prepares to reopen its East Asheville store, which faced significant damage from Hurricane Helene, it is calling on communities across the nation to join its mission: to share one million thanks by May 2 under the hashtag #BuildThanks.

1. A Call to Action

The campaign seeks to honor the dedicated efforts of first responders, volunteers, and nonprofits that provided immediate assistance following Hurricane Helene, as well as those responding to more recent disasters, such as tornadoes and flooding across the United States. Joe Strong, the store manager at Lowe's of East Asheville, emphasized the importance of this initiative: “Thank you doesn't feel big enough for the heroic work of first responders and volunteers. We’re hoping that by launching one million thank yous, we might capture the depth of our collective gratitude.”

2. How to Participate

Consumers who wish to participate in the #BuildThanks campaign can do so in two primary ways:

  1. Deliver or Mail: Individuals can send a thank you poster, sign, or note to Lowe's of East Asheville, located at 89 Tunnel Road, Asheville, N.C. 28805.
  1. Social Media Engagement: Participants are encouraged to post their messages of gratitude on social media platforms using the hashtag #BuildThanks.

For those looking for creative inspiration, Lowe's has provided downloadable sample thank you signs, making it easy for anyone to contribute to this heartfelt campaign.

3. A Commitment to Community Support

This initiative is part of Lowe's broader commitment to community support, particularly in the aftermath of disasters. The company has previously invested nearly $14 million in response and recovery efforts following Hurricanes Helene and Milton, along with an additional $2 million dedicated to wildfire relief in Southern California.

Lowe's associates are actively involved in disaster response efforts alongside first responders and volunteers, reinforcing the company's mission to support the communities it serves.

4. About Lowe's Companies, Inc.

Lowe's Companies, Inc. is a prominent player in the home improvement sector, ranking within the FORTUNE® 50. Serving approximately 16 million customer transactions weekly, the company operates over 1,700 stores across the United States and employs around 300,000 associates. With total sales exceeding $83 billion in fiscal year 2024, Lowe's continues to focus on initiatives that foster safe, affordable housing and community development.

For more information about Lowe's and its community initiatives, visit Lowes.com.

As the campaign progresses toward its goal, Lowe's invites everyone to join in expressing their gratitude to the everyday heroes who work tirelessly to help rebuild lives and restore hope in the wake of disasters.

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