Walmart Inc. Press Release: Sam's Club Welcomes Jason Sudeikis as New Member

On May 28, 2026, Walmart Inc. announced an exciting partnership between its membership retail club, Sam’s Club, and renowned actor and producer Jason Sudeikis. This collaboration aims to redefine the essence of community and belonging, inviting consumers to engage with Sam's Club in a vibrant summer campaign. Sudeikis, celebrated for his engaging personality and commitment to community, becomes the first official member in this initiative, signaling a fresh approach to member involvement.

In his remarks, Jason Sudeikis emphasized the importance of connection in today’s society. "People want to feel connected to their communities and the things they love," he stated, noting that Sam's Club embodies this ethos. The campaign encourages individuals to join a club designed for and by its members, fostering a sense of unity among families, friends, and fans.

The "Come Join Us" campaign will be implemented across various platforms, including social media, digital channels, and broadcast networks. It aims to resonate with audiences as they prepare for summer festivities, ranging from Fourth of July barbeques to holiday travel and back-to-school shopping. New members will have the opportunity to express their ideas and influence their experiences within the club, reinforcing the collaborative spirit that Sam's Club champions.

Jeff Jenkins, Chief Marketing Officer of Sam’s Club, shared insights into the brand's commitment to member participation. "Whether you’re part of a fandom, a friend group, or a community you care deeply about, belonging starts with feeling heard and included," Jenkins remarked. This philosophy underlines Sam's Club's dedication to evolving alongside its members, ensuring that the club's identity is heavily influenced by the voices of its community.

The campaign also features prominent figures from the sports world, including INDYCAR SERIES driver Kyle Kirkwood and soccer stars Alex Morgan and Trinity Rodman. Morgan highlighted the club's focus on member needs, stating, "Sam’s Club always has its members in mind," underscoring the retail club's role in providing essential items for summer events, including party preparations and everyday living essentials.

This initiative reflects a broader trend in retail, where consumers increasingly seek participatory experiences with brands. Sam’s Club is at the forefront of this shift, moving from transactional interactions to meaningful relationships. The club has already established co-creation opportunities through its Member’s Mark Community, further enhancing member engagement and satisfaction.

In support of this market evolution, Sam's Club is also set to unveil a refreshed branding strategy. This will include a new logo, typeface, and visual identity, which will be integrated across all digital platforms and in-club environments. These changes are part of a strategic plan to remodel existing locations and expand the club's footprint with new stores in the coming years.

As Sam's Club embraces this new chapter with Jason Sudeikis and a commitment to community engagement, the retail club is poised to enhance its member experience significantly. With an emphasis on connection, participation, and a fresh brand identity, Sam’s Club is redefining what it means to belong, ensuring that its members have the support they need for a summer full of activities and celebrations.

For more information on Sam's Club and to explore the latest offerings, members and potential members alike can visit the Sam's Club Newsroom or shop at SamsClub.com.