Home Depot Expands Exclusive Partnership with Behr Paint Company for KILZ® Brand Products

In a significant development for the home improvement retail sector, The Home Depot announced on March 19, 2025, an exclusive agreement with Behr Paint Company to offer KILZ® branded primer products throughout the United States and Puerto Rico. This strategic partnership positions Home Depot as the sole big box retailer to provide a comprehensive range of KILZ® primer products, including well-known names such as KILZ Original®, KILZ PVA®, KILZ 2®, KILZ 3 Premium®, KILZ Restoration®, and KILZ Mold & Mildew®.

Home Depot has a long-standing relationship with Behr Paint Company, dating back to its inception in 1979. The retailer began carrying KILZ® primer products in 1991, which have since gained a reputation for reliability and quality among professional contractors and DIY enthusiasts alike. This new agreement not only reinforces Home Depot's commitment to providing trusted brands but also enhances its status as the go-to destination for professionals seeking quality materials.

Billy Bastek, Executive Vice President of Merchandising at The Home Depot, emphasized the need for convenience in the professional sector: “We've heard that Pros can sometimes make several stops to get the products they need for a single job. By exclusively offering industry standard products like KILZ® primer and expanding our product assortment and depth, we can simplify how they shop for a project and save them time.”

Home Depot is making substantial investments to enhance the shopping experience for professionals. The company is actively expanding its Pro ecosystem, which aims to provide a seamless shopping experience whether customers choose to shop in-store, online, or receive deliveries from their stores or distribution centers. This initiative is part of a broader strategy to cater specifically to the needs of professional customers, ensuring they have access to the products they require when they need them.

Megan Selby, President at Behr Paint Company, noted the importance of this collaboration: “This expanded collaboration with The Home Depot allows us to continue providing a best-in-class experience, anchored by unparalleled product quality and service. Our goal is to ensure that both our DIY and professional customers can exclusively find BEHR® branded products and KILZ® primers they need for their projects at The Home Depot.”

The Home Depot stands as the world's largest home improvement retailer. As of the end of the fourth quarter of fiscal 2024, the company operated 2,347 retail locations and over 780 branches across all U.S. states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and Canada. With a workforce exceeding 470,000 associates, Home Depot is a powerhouse in the retail sector. Its stock is traded on the New York Stock Exchange (NYSE: HD) and is a component of the Dow Jones Industrial Average and the Standard & Poor's 500 Index.

This exclusive agreement with Behr Paint Company marks a noteworthy evolution in The Home Depot's offerings, particularly for professional customers. By streamlining access to essential KILZ® primer products, Home Depot not only enhances its inventory but also reinforces its commitment to serving the needs of professionals in an increasingly competitive marketplace. As the home improvement landscape continues to evolve, strategic partnerships like this one will play a crucial role in driving customer satisfaction and loyalty.