On March 19, 2026, The Home Depot announced an exciting collaboration with soccer icon David Beckham to promote the FIFA World Cup 2026™. As the Official Home Improvement Retailer of the tournament, The Home Depot aims to encourage soccer fans to bring the vibrant energy of the World Cup into their own backyards.

2. Exclusive World Cup Sweepstakes

The campaign kicks off with an enticing sweepstakes that offers fans a chance to win a $10,000 Home Depot gift card to transform their backyards into the ultimate World Cup viewing space. In addition to the gift card, the winner will receive a trip package for two to attend the World Cup Final in New York, making this an opportunity that soccer enthusiasts won't want to miss.

3. Beckham's Backyard: A Unique Experience

As part of the campaign, The Home Depot is introducing "Beckham's Backyard" — immersive experiences at official FIFA Fan Festivals™. These events will showcase how fans can prepare their homes for World Cup watch parties, featuring expertly manicured lawns and practical backyard setups. Beckham himself expressed his excitement, stating, "Some of my favorite soccer memories are watching big matches with friends and family. The World Cup creates that kind of excitement everywhere — not just in the stadiums, but in homes too."

4. Special Promotions and Workshops

In addition to the sweepstakes, fans can receive an Official FIFA World Cup 2026™ adidas scarf with the purchase of select Makita power tools, available both in-store and online. Customers will receive the scarf shipped directly to them after purchase confirmation. Furthermore, The Home Depot will conduct soccer-themed workshops for children, allowing parents to register their kids for hands-on activities celebrating the World Cup.

5. Enhancing the In-Store Experience

Starting in May, The Home Depot will enhance the shopping experience by giving away free Official FIFA World Cup 2026™ adidas scarves with the purchase of select Makita power tools, including popular models like brushless drill sets and circular saws. Additionally, all Home Depot associates across North America will don special-edition orange FIFA World Cup 2026™ aprons featuring the tournament logo, infusing stores with the excitement surrounding the event.

6. A Commitment to Customers

Molly Battin, The Home Depot's Senior Vice President and Chief Marketing Officer, emphasized the importance of the World Cup to their customers, stating, "The FIFA World Cup 2026™ is a once-in-a-generation moment for North America... We're here to help make your backyard the best seat in the house so you can enjoy every moment of the action."

7. Conclusion

The Home Depot's partnership with David Beckham is set to elevate the World Cup experience for fans across the nation. With exclusive promotions, engaging workshops, and the chance to win unforgettable prizes, this campaign not only underscores The Home Depot's commitment to its customers but also enriches the cultural tapestry of soccer in North America.

For more details on upcoming promotions and exclusive content, visit The Home Depot's official website.

Original press release