On September 24, 2025, Coupang, Inc. (NYSE: CPNG) announced an exciting new venture that could reshape the wellness landscape in South Korea. The company has partnered with Lemme, the innovative vitamin and supplement brand founded by Kourtney Kardashian Barker, to facilitate its first-ever direct expansion into the South Korean market. This partnership aims to introduce Lemme's diverse range of wellness products to millions of potential new customers.

Jonathan Burks, Coupang's VP of Global eCommerce and Taiwan Business, highlighted the importance of this collaboration, stating, “Coupang is proud to help drive America’s economic growth by empowering U.S. businesses to sell their products abroad. We’re excited to connect Lemme with millions of new customers in South Korea, and help this innovative American company continue to grow, alongside many others.”

2. A Wealth of Wellness Solutions

Beginning today, South Korean consumers can access 13 of Lemme’s most popular products, including gummies, capsules, and tinctures. These offerings align with the increasing global demand for health and wellness solutions, particularly in the post-pandemic era. The products are designed to address various health concerns, with a focus on clean, effective, and delicious formulations.

Lemme's product lineup available on Coupang includes:

Lemme Purr Gummies ($30): A vaginal probiotic gummy designed to support vaginal health and balanced pH levels.

Lemme Debloat Gummies ($30): Gummies aimed at digestive health, significantly reducing bloating.

Lemme Chill Gummies ($30): Formulated with clinically-studied ashwagandha to support stress relief.

Lemme Matcha Gummies ($30): Matcha-infused gummies that promote energy production.

Lemme GLP-1 Daily Capsules ($80): Cutting-edge capsules to support appetite and weight management.

Lemme Burn Capsules ($40): Capsules designed to regulate metabolism and combat belly fat.

Lemme Debloat Capsules ($40): Multi-enzyme capsules supporting digestion and gut health.

Lemme Purr Capsules ($40): Vaginal probiotics aimed at enhancing vaginal health.

Lemme Grow Capsules ($50): Promoting hair growth and reducing shedding.

Lemme Curb Capsules ($40): Formulated to manage cravings with clinically-studied ingredients.

Lemme Smooth Capsules ($40): Capsules targeting cellulite and skin health.

Lemme PMS Liquid Drops ($25): Drops containing herbal blends to ease PMS symptoms.

Lemme Sea Moss Liquid Drops ($25): A blend of Irish Sea Moss, D3, and Biotin for overall health.

3. A Vision for Global Wellness

Kourtney Kardashian Barker expressed her excitement about this expansion, stating, “Since the beginning, I’ve wanted Lemme to reach people everywhere, and I’m so excited that South Korea is part of that journey.” This sentiment was echoed by Simon Huck, Partner at Lemme, who noted that the expansion into South Korea with Coupang represents a significant milestone in the brand’s vision of becoming a global wellness leader.

4. Coupang's Role in the Global Marketplace

Coupang has established itself as a key player in the Indo-Pacific region, working with over 10,000 U.S. brands to facilitate their entry into international markets. The company’s AI-powered fulfillment and logistics network enhances its ability to connect American brands with customers around the world, reinforcing its commitment to driving economic growth through international commerce.

The launch of Lemme on Coupang not only signifies the growing demand for wellness products in South Korea but also marks a pivotal step for U.S. brands seeking to expand their reach globally.

5. Conclusion

Coupang's partnership with Lemme is set to bridge the gap between innovative U.S. wellness solutions and global consumers. As the health and wellness industry continues to flourish, this collaboration is poised to benefit both companies while providing South Korean consumers with access to high-quality products that enhance their well-being. The future looks bright for Coupang and Lemme as they embark on this exciting journey together.

Original press release