Coupang, Inc., a leading U.S.-based technology company, has announced its selection as an official public relations partner for the upcoming 2025 Asia-Pacific Economic Cooperation (APEC) Summit. This recognition underscores Coupang's commitment to supporting international cooperation in the Asia-Pacific region, particularly through its innovative logistics capabilities.

2. A Historic Event for South Korea

The APEC 2025 Summit, which will take place in Gyeongju from October 27 to November 1, marks a significant moment for South Korea, being the first time in two decades that the country will host this prominent economic cooperation event since the 2005 APEC Summit in Busan. Leaders from 21 member economies, including the United States, Korea, and Japan, will converge to discuss pressing issues such as trade liberalization, innovation in the digital economy, and sustainable growth.

3. Leveraging Logistics for Awareness

As one of the 13 official promotional partners designated by the APEC Preparatory Committee, Coupang is set to leverage its extensive logistics infrastructure—developed through significant investments— to enhance public awareness of the event. Since early October, Coupang has initiated a campaign utilizing 50 million specially designed boxes and packaging materials that feature messages of support for APEC 2025. These specially packaged items are being delivered through Coupang's Rocket Delivery service, reaching customers across the entire country, from bustling Seoul to remote rural towns.

Robert Porter, Coupang's Chief Global Affairs Officer, expressed pride in the company's role, stating, “As a U.S. technology company with millions of customers across Korea and throughout the APEC region, Coupang is proud to support this historic international event. Through our nationwide Rocket Delivery network, we hope to help people across Korea share in the excitement and experience the goodwill that flows from a successful APEC 2025.”

4. Coupang's Role in the APEC Region

Coupang's involvement as an APEC PR partner represents not only a commitment to enhancing its brand visibility but also a strategic move to solidify its position as a key player in the region's economic landscape. The company, which provides a diverse range of services including retail, restaurant delivery, video streaming, and fintech, has built a reputation for reliability and efficiency, making it a vital player in the logistics sector.

5. Looking Ahead

As the APEC Summit approaches, Coupang's efforts to promote the event through its Rocket Delivery service are expected to foster a sense of community and excitement among its customers. This partnership highlights the importance of collaboration between technology companies and international organizations, paving the way for a more interconnected global economy.

In conclusion, Coupang's role as an official PR partner for APEC 2025 not only showcases its capabilities but also reinforces its dedication to supporting significant international events that shape the future of trade and economic cooperation in the Asia-Pacific region.

Original press release