On February 17, 2026, Coupang, Inc., a prominent U.S.-based technology and Fortune 150 company, announced an exciting development that underscores its commitment to supporting small and medium-sized businesses in the United States. Two Pennsylvania-based companies, Kate’s Real Food and Healthy Origins, are now leveraging Coupang's innovative platform to expand their reach into international markets, specifically South Korea and Taiwan. This initiative not only highlights Coupang’s robust export capabilities but also demonstrates its role in fostering growth for American entrepreneurs.

2. Coupang's Commitment to U.S. Businesses

Coupang’s Vice President, Bill Anaya, expressed pride in the company’s mission to assist American businesses in their quest for global expansion. "At Coupang, we’re proud to help thousands of American small and medium-sized businesses, agricultural producers, and larger brands sell their goods to customers around the world," he stated. The company boasts an AI-driven export engine designed to facilitate the growth of American brands abroad while simultaneously enhancing local job markets.

3. Kate’s Real Food: A New Venture in South Korea

Launching Into New Markets

Kate’s Real Food, known for its organic energy, protein, and mini bars, is making its debut in South Korea through a strategic partnership with Coupang. This collaboration allows Kate’s to tap into a significant consumer base, as Coupang serves one out of every two Koreans. Mark Thaler, Executive Vice President of Sales for Kate’s Real Food, articulated the brand's commitment to using recognizable, organic ingredients. He emphasized that the partnership enables them to meet the increasing demand for healthy snacks in South Korea, while staying true to their brand’s identity.

4. Healthy Origins: Expanding Globally

Significant Growth Through Partnership

Healthy Origins, a family-owned health supplement business based in Morgan, Pennsylvania, has also seen remarkable success since teaming up with Coupang. Following their collaboration, the company's sales on the platform surged by over 50% year-over-year, prompting further expansion into Taiwan. Co-owners Matt and Bret Eby highlighted the numerous advantages of their partnership with Coupang, which include:

Access to a New Customer Base: The partnership has allowed Healthy Origins to connect with an audience that would have been difficult to reach otherwise.

Streamlined Logistics and Support: Coupang’s efficient logistics systems have significantly improved order fulfillment and customer service.

Collaborative Partnership: The Eby brothers noted the supportive nature of their relationship with Coupang, which has made the transition feel more like a collaboration than a mere service arrangement.

5. Efficient Logistics and Customer Experience

Coupang’s logistics capabilities play a crucial role in the success of these partnerships. U.S. sellers are able to ship their products to Coupang's logistics facilities in the United States, where the company’s expert teams handle everything from storage to shipping directly to customers in Korea. As Bret Eby stated, “Partnering with Coupang has been a significant step forward for our business,” acknowledging the company's unmatched scale, efficiency, and consumer reach in Korea.

6. About Coupang

Coupang operates as a Fortune 150 technology company listed on the NYSE, providing a diverse range of services that include retail, restaurant delivery, video streaming, and fintech solutions. Headquartered in the United States, Coupang has a presence in several international markets, including South Korea, Taiwan, Singapore, China, India, and Europe. The company's vision is to revolutionize everyday consumer experiences and create a world where customers cannot imagine life without its services.

7. About Kate’s Real Food and Healthy Origins

Kate’s Real Food

Founded in the Rocky Mountains, Kate’s Real Food specializes in organic energy, protein, and mini bars crafted from simple, responsibly sourced ingredients. Their commitment to sustainability and quality has garnered a loyal customer base, with products available at over 20,000 retailers.

Healthy Origins

Established in 1996, Healthy Origins is dedicated to providing high-quality health supplements at affordable prices. The brand focuses on using patented ingredients that are backed by scientific research, ensuring that customers receive effective and trustworthy products.

8. Conclusion

The partnership between Coupang and these two Pennsylvania businesses marks a significant milestone in the expansion of American products into international markets. By providing innovative logistical solutions and market access, Coupang is empowering small businesses to thrive on a global scale, thereby fostering economic growth and job creation in their local communities. As U.S. businesses continue to explore opportunities abroad, Coupang stands at the forefront, ready to facilitate their journey into new markets.

Original press release