Coupang, Inc. Unveils Vision for AI-Driven Commerce at APEC CEO Summit

On October 29, 2025, Coupang, Inc., a leading U.S. technology company, presented a bold vision to transform the future of commerce through artificial intelligence (AI) during a keynote speech at the Asia-Pacific Economic Cooperation (APEC) CEO Summit. Chief Global Affairs Officer Robert Porter highlighted the company's commitment to leveraging AI innovation to bolster U.S. exports and reinforce America's position as a global leader in advanced technologies.

Porter emphasized that Coupang's investment in AI and advanced technologies is not merely a business strategy but a national mission. "As a U.S. technology company, Coupang is using AI and advanced technologies to help drive American exports, help businesses grow, and enable America to continue leading the world’s AI race," he stated.

Coupang has reportedly invested billions of dollars in expanding its AI capabilities, which include machine learning, advanced robotics, smart logistics, and cloud computing. These innovations are instrumental in enhancing Coupang’s end-to-end logistics system, redefining global supply chains, and providing consumers with an unmatched experience marked by lower prices and expedited delivery times.

The AI advancements allow the company to predict customer demand effectively, identify the most efficient delivery routes, and automate fulfillment processes. For instance, the adoption of driverless forklifts and sorting robots has streamlined operations, enabling Coupang to offer remarkable services, such as delivering fresh groceries or the latest smartphones by dawn if ordered by midnight.

Coupang's innovations are not only transforming its internal operations but also serving as a crucial link between the U.S. and its trading partners, particularly in the APEC region. By facilitating international commerce, Coupang is showcasing how technology can foster opportunities across global economies.

The company's efforts have significantly contributed to the growth of thousands of U.S. brands that utilize Coupang’s platform to access customers in key APEC markets, including Korea and Taiwan. These initiatives are driving billions of dollars in exports of American products and agriculture annually.

For example, Carlson Labs, a women-led small business from Illinois, reported a staggering 48% increase in sales in just one quarter after utilizing Coupang’s platform to reach Asian customers. Additionally, local farmers in Korea have been empowered to leverage Coupang’s AI capabilities to deliver fresh produce, such as watermelons, directly to consumers on the same day they are harvested.

Coupang's investment in AI innovation is also making a significant impact on job creation. The company is currently the largest private employer in Korea and the number one job creator in the region, despite its U.S. headquarters. Most of Coupang’s logistics and delivery workforce is situated outside of Seoul, ensuring that technological advancements create and distribute economic opportunities throughout the community.

Looking ahead, Coupang plans to continue its investments in AI and advanced technology across the APEC region. The company aims to provide a world-class experience for customers, drive exports of American goods, support small businesses, and uphold the U.S. government’s commitment to fostering American AI innovation.

Coupang is a technology and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG) that offers a diverse range of services, including retail, restaurant delivery, video streaming, and fintech. The company operates in over 190 countries and territories worldwide, under brands such as Coupang, Eats, Play, Rocket Now, and Farfetch.

As Coupang continues to harness the power of AI, its commitment to redefining commerce and driving global economic growth signals a transformative shift that could influence the future landscape of retail and technology.