eBay's 2025 Recommerce Report: A Clear Shift Towards Sustainable Shopping

The report, which surveyed over 27,000 individuals worldwide, including eBay sellers and general consumers, indicates that recommerce has shifted from a niche market to a mainstream shopping practice. An astonishing 89% of global respondents expressed their intent to spend the same or more on pre-loved goods, emphasizing a significant trend towards sustainable consumption.

Jamie Iannone, eBay's Chief Executive Officer, commented on this transformative movement, stating, "Recommerce is redefining how people shop — led by a new generation that values connection, purpose, and sustainability." The findings suggest that younger consumers, particularly Gen Z and Millennials, are pivotal in this shift, with nearly 80% identifying as part of the recommerce movement.

The report highlights that Gen Z and Millennials are particularly influential in driving the growth of recommerce. According to the findings, 59% of Gen Z and 56% of Millennials plan to increase their expenditures on pre-loved items this year. Furthermore, over one-third of all consumers now purchase second-hand goods monthly, illustrating how deeply ingrained recommerce has become in everyday shopping habits.

Renee Morin, eBay's Chief Sustainability Officer, remarked, "Today's consumers are choosing pre-loved goods not just for value but to make more sustainable choices that benefit people and the planet." This sentiment indicates a broader cultural shift towards valuing sustainability in purchasing decisions.

eBay's report sheds light on the motivations driving consumers toward pre-loved goods. Notably, 81% of respondents cited saving money as a primary reason for their purchases. Additionally, sustainability and environmental concerns were significant factors for 45% of consumers. Other motivations included the search for specific items not available new (37%), the appeal of unique or collectible pieces (36%), and a rejection of fast fashion (17%).

These motivations underline a balanced approach among consumers, merging practical financial considerations with a desire for individuality and sustainability.

Another key finding from the report is the sense of community that recommerce fosters among consumers. Approximately 63% of respondents feel part of a recommerce community, a sentiment that rises to nearly 80% among younger generations. The thrill associated with seeking out pre-loved items is also noteworthy, with 65% of consumers enjoying the hunt, and 56% feeling that buying second-hand allows them to express their personal style.

For sellers, passion plays a crucial role, especially in enthusiast categories like Trading Cards (45%), Collectibles (37%), and Antiques (35%). This passion cultivates vibrant communities centered around shared interests and expertise.

In the context of ongoing economic uncertainty, recommerce offers both financial relief and opportunity. The report indicates that 81% of consumers feel positive about the money saved through pre-loved purchases, while 86% of eBay sellers derive their inventory from their own belongings, converting unused items into income.

As eBay continues to champion this economic empowerment, the 2025 Recommerce Report illustrates how the convergence of conscious consumerism, economic opportunity, and community connection is shaping the future of shopping. eBay’s marketplace is poised to lead this evolution, fostering sustainable growth and inspiring a new generation of enthusiasts.

The 2025 Recommerce Report marks a pivotal moment in understanding consumer behavior and the increasing role of sustainability in purchasing decisions. As eBay continues to innovate and adapt to these changing preferences, the company positions itself as a leader in the recommerce space, ultimately driving a more sustainable and connected global economy.