The Trade Desk Welcomes David Haddad to Board of Directors

David Haddad is no stranger to the media and entertainment sectors, boasting over three decades of experience in building and scaling global businesses with some of the most influential companies in the industry. His extensive background includes significant leadership roles in notable organizations, making him a valuable addition to The Trade Desk’s board.

“David brings a unique combination of operational excellence and deep media expertise that will be invaluable as our industry enters its next chapter,” stated Jeff Green, CEO and Co-Founder of The Trade Desk. Green’s endorsement highlights the anticipated impact of Haddad’s expertise on the company’s future endeavors.

Haddad's most recent tenure was with Warner Bros. Entertainment, a division of Warner Bros. Discovery, where he spent over a decade in various leadership roles, culminating as the President of WB Games. His previous experience also includes serving as Chief Operating Officer at Activision Blizzard, along with senior leadership positions at Vivendi Games, Mattel, and Disney. This diverse background in entertainment, consumer products, and interactive content positions him well to contribute to The Trade Desk’s mission.

“What Jeff and The Trade Desk have accomplished is remarkable—not only in building a market-leading business but in helping create a more transparent and effective advertising ecosystem,” Haddad remarked regarding his new role. His enthusiasm for the position reflects a commitment to supporting the company's growth, innovation, and value creation for clients, partners, and shareholders.

The addition of Haddad to the board is seen as a proactive step by The Trade Desk to reinforce its strategic vision amid a rapidly changing advertising landscape. As the company continues to develop technology that empowers the advertising community, Haddad’s insights will likely play a crucial role in shaping future initiatives.

Haddad's academic credentials further highlight his suitability for this position. He holds a B.S. in Business Administration from Miami University and an M.B.A. from Harvard Business School, equipping him with a robust foundation in both operational and strategic thought leadership.

Headquartered in Ventura, California, The Trade Desk is a leading technology company dedicated to empowering advertisers through its self-service, cloud-based platform. The platform enables ad buyers to create, manage, and optimize digital advertising campaigns across a wide range of formats and devices. Integration with major data, inventory, and publisher partners enhances the platform's reach and decision-making capabilities, while enterprise APIs offer opportunities for custom development.

The company operates globally, with offices across North America, Europe, and Asia Pacific, reinforcing its commitment to helping advertisers navigate the complexities of the digital landscape.

As The Trade Desk embarks on this new chapter with David Haddad on board, industry observers will be keenly watching how his extensive experience in media and entertainment will influence the company’s trajectory in the coming years.