PubMatic and Level Agency Revolutionize Digital Marketing with AgenticOS

In a groundbreaking press release dated June 22, 2026, PubMatic, Inc., a leader in AI-driven advertising technology, announced a successful collaboration with Level Agency, a performance-oriented digital marketing firm. The partnership culminated in a head-to-head test of PubMatic's innovative advertising platform, AgenticOS, against Level Agency's incumbent Demand-Side Platform (DSP). The results demonstrated a remarkable performance advantage for AgenticOS, signaling a new era for digital marketing strategies, especially within the education sector.

The testing environment was meticulously structured to ensure accuracy and relevance. Both platforms were tasked with running campaigns simultaneously with identical budgets and objectives for an education sector client, focusing on achieving hyper-local audience engagement. The complexity of the educational advertising landscape—requiring precise demographic targeting—underscored the importance of the test's design.

The results were unequivocal: AgenticOS significantly outperformed the incumbent DSP across all key performance indicators. Level Agency reported:

Andy Bryant, AVP of Advertiser Solutions at PubMatic, expressed his enthusiasm regarding the results, stating, "The result is exactly what AgenticOS was designed to deliver: a simpler ecosystem, more dollars in working media, and the open internet as a legitimate competitor to the walled gardens." The sentiment was echoed by Patrick Van Gorder, Chief Partnership Officer at Level Agency, who emphasized the strategic methodology behind their testing approach. "What AgenticOS delivered changed how we're thinking about where the open internet can compete for client budgets," he noted.

AgenticOS is distinguished by its unique architecture, which employs a coordinated sequence of more than 20 specialized agents working across the entire campaign lifecycle. This functionality allows for dynamic audience building and inventory optimization in real-time. Unlike conventional platforms, AgenticOS integrates agentic AI directly into the supply chain through Activate, PubMatic’s direct-to-supply activation platform, which enables rapid audience targeting and creative deployment.

This innovation marks a significant shift in how advertisers can utilize the open internet. The campaign's success prompted Level Agency to expand their utilization of AgenticOS for an upcoming open house campaign, demonstrating newfound confidence in the platform’s capabilities. This marks a pivotal moment where the open internet is increasingly viewed as a viable alternative to traditional walled gardens.

PubMatic's advancements with AgenticOS position the company at the forefront of the digital advertising landscape. The platform’s ability to harness both buy-side and sell-side intelligence, combined with its expansive data ecosystem and proprietary GPU infrastructure, allows for unparalleled performance and efficiency.

As Anjlee Majmudar, VP of Programmatic at Level Agency, remarked, "The best media strategies are the ones that don't require constant intervention." This philosophy aligns with the essence of AgenticOS, which automates many aspects of campaign management to facilitate quicker, data-driven decision-making.

The collaboration between PubMatic and Level Agency not only validates the effectiveness of AgenticOS but also sets a precedent for future digital marketing strategies. As the advertising landscape evolves, the ability to leverage innovative technologies like AgenticOS will be crucial for agencies aiming to maximize their clients' advertising spend while achieving superior results. The open internet now stands as a formidable contender against established platforms, heralding a new chapter in digital advertising.

For more insights into the capabilities of AgenticOS and to explore how PubMatic is shaping the future of advertising, visit their official website.