Ventura, CA – July 16, 2026 – The Trade Desk, a leading player in the advertising technology sector, has made a significant addition to its leadership team by appointing Vinny Rinaldi as the new Vice President of Client Strategy & Growth. This strategic move is designed to enhance the company's ability to assist marketers in navigating an evolving media landscape and to leverage data-driven advertising for accelerated business growth.

1. Vinny Rinaldi: A Proven Leader in Marketing Transformation

Vinny Rinaldi brings over two decades of experience in marketing transformation, having held pivotal roles at some of the world’s most prominent brands. His most recent position was as Vice President of Consumer Connections at The Hershey Company. Rinaldi’s extensive career also includes valuable experience on both the agency and technology fronts, with notable tenures at Amazon, Google, GroupM, and Dentsu. His track record showcases his ability to modernize marketing capabilities, connect data with technology investments, and craft customer-centric strategies that foster long-term growth.

2. Embracing the Future of Advertising

Jeff Green, CEO and Co-Founder of The Trade Desk, emphasized the changing landscape of advertising, stating, “The future of advertising belongs to marketers who can combine data, technology and human expertise to make smarter decisions.” He expressed confidence that Rinaldi’s strategic vision and marketing acumen will empower clients to thrive in an industry increasingly influenced by artificial intelligence.

In his new role, Rinaldi will collaborate closely with brands and agency partners to develop innovative growth strategies. He will leverage The Trade Desk’s industry-leading technology and data-driven decision-making capabilities to optimize advertising efforts. Rinaldi is expected to play a key role in advising customers about emerging opportunities in high-growth channels, including connected TV, retail media, and digital audio.

3. A Vision for Growth

Rinaldi himself recognizes the unique opportunities that lie ahead for marketers in the advertising sector. He stated, “The advertising industry is entering a new era where marketers have unprecedented opportunities to make every advertising dollar work harder.” His enthusiasm for joining The Trade Desk stems from the company’s commitment to providing marketers with enhanced transparency, control, and performance, which are crucial for success in an AI-driven marketplace.

4. Building a Robust Leadership Team

Rinaldi’s appointment comes on the heels of several other strategic hires aimed at bolstering The Trade Desk’s leadership. The company recently welcomed Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer, and Kristi Argyilan as Chief Commercial Officer. These additions signify The Trade Desk's commitment to strengthening its leadership as the company gears up for its next phase of growth.

5. Looking Ahead

Vinny Rinaldi is set to officially start his new role on July 27, 2026. His appointment reflects The Trade Desk's ongoing investment in helping marketers navigate the complexities of the advertising ecosystem while driving measurable growth through objective, data-driven media buying.

As The Trade Desk continues to innovate and expand its capabilities, the company remains steadfast in its mission to empower marketers with the tools and strategies necessary to succeed in an increasingly competitive landscape. With Rinaldi at the helm of Client Strategy & Growth, the company is well-positioned to lead the charge as the advertising industry evolves.

Original press release