The Trade Desk Welcomes Penry Price to Board of Directors

Penry Price brings over 20 years of diverse experience in the advertising industry, having held significant positions at major companies including LinkedIn, Google, and Dstillery. As the Vice President of Marketing Solutions at LinkedIn, Price honed his expertise in understanding marketer needs and behaviors. His experience also includes a pivotal role as President at Dstillery, where he focused on data-driven marketing solutions.

Before these roles, Price was instrumental in leading agency sales and partnerships at Google, where he played a key part in the DoubleClick acquisition—a crucial moment in the digital advertising sector. His extensive background provides him with unique insights into how marketers operate and the significance of the open internet for their success.

Currently, Price is the Co-Founder of 37Arc, a company that leverages AI to enhance marketing efficiency and execution. This experience aligns seamlessly with The Trade Desk's commitment to utilizing technology to empower marketers.

Jeff Green, the CEO and Co-Founder of The Trade Desk, expressed enthusiasm about Price's appointment, noting that “Penry has dedicated his career to serving marketers.” Green emphasized that Price's extensive background and commitment to putting marketers first resonate with The Trade Desk's core mission. He remarked that having Price's technological expertise and customer-centric approach in the boardroom would be invaluable as the company continues to navigate the complexities of the advertising landscape.

In his statement, Price underscored the critical importance of the open internet for advertisers, particularly as AI continues to reshape the marketing industry. He stated, “The Trade Desk has built the infrastructure that gives marketers real ownership over their advertising,” indicating his alignment with the company's vision. With the increasing reliance on AI in marketing, Price's insights will be pivotal in guiding The Trade Desk's strategic initiatives moving forward.

The Trade Desk has established itself as a frontrunner in the advertising technology space, providing a self-service, cloud-based platform that enables ad buyers to create, manage, and optimize their digital advertising campaigns across various formats and devices. The company's robust integrations with major data, inventory, and publisher partners enhance its reach and decision-making capabilities, making it a valuable resource for advertisers globally.

Headquartered in Ventura, California, The Trade Desk operates across North America, Europe, and Asia Pacific, further solidifying its position as a global leader in the advertising technology industry.

Penry Price's appointment to The Trade Desk's board marks a significant step in the company's ongoing evolution and commitment to empowering advertisers. With his extensive experience and focus on the open internet and AI, Price is poised to contribute meaningfully to The Trade Desk's mission of serving marketers in an ever-changing landscape. As the advertising industry continues to evolve, the insights and leadership of seasoned professionals like Price will be crucial for navigating future challenges and opportunities.