Magnite Inc. Expands Strategic Partnership with JioHotstar to Enhance Programmatic Monetization

On June 4, 2026, Magnite Inc. (NASDAQ: MGNI), the world's largest independent sell-side advertising company, announced an expanded partnership with JioHotstar, India's premier digital entertainment platform. This collaboration aims to enhance programmatic monetization and mediation across JioHotstar's vast live sports and entertainment offerings, marking a significant step forward in both companies' strategic initiatives.

JioHotstar is set to utilize Magnite's cutting-edge SpringServe technology, which will empower the platform to optimize its inventory management through advanced mediation capabilities. This technology will provide JioHotstar with enhanced control and visibility over programmatic creatives, ensuring consistent ad quality, brand safety, and superior ad experiences for its users.

Bharath Ram, Chief Product Officer at JioHotstar, highlighted the importance of this partnership, stating, “Magnite has consistently been a key partner for us whose guidance has proven instrumental in helping us grow our business in the streaming era.” He emphasized that maintaining ad quality and transparency across their open exchange is crucial as their programmatic business scales.

The expanded partnership was notably showcased during this year’s ICC Men’s T20 World Cup, one of the most-watched sporting events globally. Magnite's technology played an instrumental role in supporting JioHotstar during this high-profile event, enhancing the experience for both advertisers and viewers.

Sahil Bansal, Country Manager for India at Magnite, expressed his enthusiasm for the collaboration, stating, “JioHotstar has been at the forefront of the digital landscape in India as the market continues to evolve.” He noted that as JioHotstar’s offerings scale, the efficient management of programmatic demand becomes increasingly critical, a need that Magnite's infrastructure and technology are designed to meet.

This partnership not only signifies a strengthened alliance between two leaders in the digital space but also reflects the evolving landscape of digital advertising in India. With JioHotstar boasting 450 million monthly average users and an extensive library of over 300,000 hours of programming, the stakes are high for both companies as they aim to unlock greater value for advertisers and enhance viewer experiences.

As the digital landscape continues to evolve, the collaboration between Magnite and JioHotstar stands as a testament to the growing importance of programmatic advertising in the streaming era. The success achieved during the cricket World Cup serves as a significant milestone, setting the stage for future innovations and synergies that could reshape the industry.

Magnite (NASDAQ: MGNI) is a global leader in independent sell-side advertising technology. The company provides publishers with the tools to monetize their content across various platforms, including CTV, online video, display, and audio. With a trusted platform that facilitates billions of advertising transactions each month, Magnite has established a strong presence in key markets worldwide, including North America, EMEA, LATAM, and APAC.

JioHotstar is recognized as one of the largest streaming services globally, offering a diverse array of content in 19 languages. With an impressive user base and a vast library that includes movies, originals, live sports, and television shows from over 100 channels, JioHotstar continues to push the envelope in delivering quality entertainment to its audience.

As Magnite and JioHotstar move forward, their expanded partnership is poised to redefine the parameters of programmatic advertising and enhance the overall quality of digital advertising experiences in India and beyond.