Super League Enterprise Inc. Partners with Lionsgate and Virtual Brand Group for Halloween Gaming Experience

On October 20, 2025, Super League Enterprise Inc. announced a thrilling collaboration with Lionsgate and Virtual Brand Group (VBG) to launch an immersive gaming experience titled *The Strangers: Chapter 2* on Roblox. This partnership marks a significant leap in the integration of film and gaming, particularly as it aligns with the Halloween season, a peak time for player engagement on the platform.

The *Strangers: Chapter 2* activation introduces players to a series of survival challenges across five popular Roblox games: *Build an Island*, *Skinwalkers*, *Dudes Battlegrounds*, *Escape and Survive Head*, and *Dungeon Saga*. Designed for players aged 13 and older, this immersive experience invites gamers to escape from terrifying characters inspired by the movie, including Pinup Girl, Scarecrow, and Dollface.

Justin W. Hochberg, CEO of VBG, emphasized the appeal of this interactive marketing strategy, stating, “Forget haunted houses and candy; for Gen Z, the scariest place this Halloween is inside their favorite game, where the reward is killer prizes.”

Super League’s CEO, Matt Edelman, highlighted the effectiveness of Roblox as a marketing platform for major entertainment studios. He noted that traditional digital advertising solutions have struggled to achieve the same level of audience engagement as immersive experiences. By creating playable cultural moments, Super League aims to enhance community excitement and build awareness among younger audiences.

The collaboration strategically taps into the burgeoning survival game genre on Roblox, which features five of the top 20 most-played games. According to Super League’s Rotrends.com, titles like *99 Nights in the Forest* and *Murder Mystery 2* have captivated millions, demonstrating a strong demand for high-stakes gameplay. With Halloween driving player activity, the timing of this activation is particularly advantageous for capitalizing on audience interest in horror-themed experiences.

Players engaging with *The Strangers: Chapter 2* on Roblox can unlock exciting rewards through the Lionsgate virtual Movie Store. This includes exclusive *The Strangers: Chapter 2* virtual masks and emotes. Additionally, the activation will extend into Super League’s PopMall, a shopping catalog integrated across over 1,200 Roblox experiences, where fans can try on and purchase themed avatar fashion throughout October.

By launching this immersive experience on Roblox, Lionsgate effectively extends its horror franchise into a digital cultural space where millions interact daily. The *Strangers: Chapter 2* experience not only promotes the film, which premiered in U.S. theaters on September 26, 2025, but also creates an ongoing franchise engagement that blends film, gaming, and fandom.

This collaboration between Super League, Lionsgate, and VBG represents a transformative approach to entertainment marketing, leveraging the expansive reach of Roblox to create a unique and interactive experience for fans. As the gaming and film industries continue to converge, such partnerships are likely to shape the future of how audiences engage with their favorite franchises. The *Strangers: Chapter 2* Halloween Survival Multi-Game Event runs from September 25 to October 31, 2025, providing ample opportunity for players to immerse themselves in the chilling world of the film while enjoying the thrill of Roblox gaming.