On April 14, 2026, Super League Enterprise Inc. (Nasdaq: SLE) announced its nomination for the esteemed Webby Award in the category of Best Brand or Commerce Integration in Apps, Immersive & Software. This nomination highlights the company’s innovative campaign, ‘HI-CHEW x Fortnite: Immerse Yourself in Flavor,’ developed in collaboration with renowned advertising agency Carmichael Lynch. The Webby Awards, often referred to as the “Internet’s highest honor” by The New York Times, are presented by the International Academy of Digital Arts and Sciences (IADAS), which consists of experts from the Internet industry.

2. The HI-CHEW x Fortnite Campaign

The ‘HI-CHEW Immerse Yourself in Flavor’ campaign successfully created an immersive candy brand experience within the popular gaming platform Fortnite Creative. The initiative featured five custom minigames and three permanent creator-built worlds, fostering significant player interaction. Notably, the campaign recorded an impressive average session length of 28.32 minutes, with over 3.87 million total plays and a peak concurrent user count of 8,196. These metrics reflect an extraordinary performance increase of over 1,000% compared to non-branded alternatives, underscoring the campaign's effectiveness in engaging players.

Rhiannon Apple, Executive Vice President of Client Strategy at Super League, expressed her enthusiasm regarding the nomination, highlighting the campaign's success in establishing new benchmarks for immersive brand integrations. “The Webby nomination is a huge validation of our strategy to create lasting, engaging brand experiences,” Apple stated.

3. Recognition and Community Engagement

The Webby Awards are known for their rigorous selection process, with this year’s competition drawing nearly 13,000 entries from around the globe. Nick Borenstein, General Manager of The Webby Awards, recognized the significance of Super League's achievement, stating, “Nominees like Super League are raising the bar for creativity and innovation on the Internet.”

As a nominee, Super League is also eligible for the Webby People’s Voice Award, which allows fans to vote for their favorite campaigns. Voting is open until April 16, 2026, giving HI-CHEW fans the opportunity to support the campaign by casting their votes online.

4. Upcoming Ceremony

Winners of the Webby Awards will be announced on April 21, 2026, during a star-studded ceremony at Cipriani Wall Street in New York City. The event is known for its unique 5-Word Speeches, which have featured memorable phrases from past winners, promising an exciting celebration of creativity and innovation in the digital space.

5. About Super League Enterprise

Super League Enterprise Inc. specializes in connecting brands with the global gaming community, which comprises approximately 3.5 billion players. The company’s innovative advertising and branded content programs leverage interactive formats, creator content, immersive experiences, and data-driven insights to enhance marketing performance. By understanding and translating player behavior into actionable intelligence, Super League positions itself as a trusted partner for brands looking to effectively reach and engage consumers in the gaming arena.

As the digital landscape continues to evolve, Super League’s nomination for a Webby Award not only highlights its success in the gaming industry but also reflects the growing significance of immersive brand experiences in modern marketing strategies.

Original press release