On December 2, 2025, Super League (Nasdaq: SLE) announced a revolutionary partnership with Meta-Stadiums' TasteViral platform, AdArcade, and ES3, marking a significant evolution in food marketing strategies. This collaboration aims to harness the power of gamified content, effectively connecting quick-service restaurant (QSR) and food delivery brands with a vast audience through interactive and measurable campaigns.

2. A New Era of Foodtainment

The partnership introduces a multi-channel marketing initiative that blends creativity, culture, and play, enabling brands to drive deeper customer interactions and boost purchasing behavior. Key elements of this initiative include:

Short-Form Content: Engaging videos from popular TikTok creators and generative AI-generated recipes.

Interactive Advertising: Measurable calls-to-action within mobile video and connected TV (CTV) advertising.

Gamified Consumer Experience: An interactive path from brand awareness to customer engagement and conversion.

This innovative approach not only enhances consumer engagement but also offers measurable outcomes, setting a new standard for advertising in the food and beverage industry.

3. The Impact of Gaming Culture

According to Newzoo’s July 2024 Global Gamer Study, a staggering 85% of consumers engage with games, with 80% actively playing and 64% consuming gaming-related video content. This cultural phenomenon makes gaming an ideal platform for brands seeking to maximize their advertising impact. Super League’s partnership is designed to capitalize on this trend, with gamified content and playable media consistently outperforming traditional video advertising in engagement metrics and return on advertising spend (ROAS).

4. Market Potential and Consumer Reach

The collaboration aims to tap into several expansive markets:

CTV Market: With 230 million consumers in the U.S., projected to grow to a $47 billion advertising market by 2028.

Mobile Gaming: Over 190 million U.S. consumers engage with mobile games, as reported by the Entertainment Software Association.

TikTok: Boasting 136 million monthly active users in the U.S., TikTok Shop generated an impressive $5.8 billion in gross merchandise value in the first half of 2025.

QSR Market: Valued at $447 billion and expected to reach $732 billion by 2030.

Online Food Delivery: Forecasted to grow from $53 billion in 2024 to $93 billion by 2030.

These figures highlight the significant opportunities for brands to engage with consumers through this innovative partnership.

5. Expert Insights

Matt Edelman, CEO of Super League, emphasized the uniqueness of the offering: “There is no one in the world who can deliver such an innovative, multi-channel platform for QSRs and food delivery brands to engage consumers, deepen loyalty, and drive real-world purchases.” He further noted that the combination of TikTok's food culture and the playable content would transform modern food discovery into measurable impact for clients.

Delence A. Sheares Sr., CEO of Meta-Stadiums, described the partnership as a pioneering venture in the TikTok food creator economy, stating, “We are transforming food marketing into an immersive experience where entertainment, creativity, and commerce all move with purpose.”

Doug Edwards, CEO of ES3, highlighted the power of storytelling in food culture, while Bobby Wells, CEO of AdArcade, pointed out the potential of gamified ads to reach mobile gamers effectively.

6. Conclusion

Super League's groundbreaking partnership with Meta-Stadiums, AdArcade, and ES3 is set to redefine the food marketing landscape by leveraging gamified content and interactive experiences. As these companies forge ahead, they promise to unlock unprecedented opportunities for consumer engagement and brand loyalty in an evolving digital marketplace. The future of food marketing is not just about advertising—it's about creating an engaging, immersive experience that resonates with consumers in real time.

Original press release