Unity Software Inc. Appoints Chris Feo as SVP to Drive Privacy-First Advertising Growth

Unity Software Inc. (NYSE: U), a leader in creating and growing games and interactive experiences, has announced the appointment of Chris Feo as the Senior Vice President of Sales and Partnerships, Programmatic. This strategic move aims to enhance the growth of Unity’s Audience Hub offering, which is designed to connect brand marketers and the programmatic advertising ecosystem with gaming audiences through privacy-first identity solutions and high-performance advertising across various platforms including mobile, web, and connected TV (CTV).

Feo brings over 20 years of experience in the digital ecosystem, having played pivotal roles in shaping the programmatic landscape. His previous tenure at Tapad was instrumental in pioneering cross-device identity solutions, and he later led global sales and partnerships at Experian, notably during the acquisition of Audigent.

In his new role, Feo expressed enthusiasm about the opportunities within the gaming segment of programmatic advertising. "Gaming is one of the fastest-growing opportunities in programmatic advertising, and I believe Unity is uniquely positioned to partner with the largest brands, agencies, and platforms across the globe," Feo stated. He emphasized his commitment to developing new solutions that leverage Unity's data while ensuring the player experience remains safeguarded.

Unity's Audience Hub was launched in June 2025, combining insights from Unity’s ads ecosystem with data from leading third-party providers such as Experian and Roku. Early results from beta campaigns utilizing Audience Hub have been impressive, showcasing a remarkable 103.6% increase in engagement rates. This performance indicates a significant opportunity for brand marketers to connect with high-value gaming audiences effectively.

Alex Blum, Unity's COO, highlighted Feo's extensive expertise in navigating critical shifts in the programmatic landscape, noting his ability to adapt to challenges such as signal loss, the rise of CTV, and the growing importance of commerce media. "Chris has a proven track record of helping the buy and sell-side navigate the most important shifts in programmatic," Blum remarked. His leadership is expected to play a crucial role in scaling Unity’s programmatic business globally while fostering an ecosystem that is both privacy-first and trusted by developers and marketers alike.

Unity's Audience Hub is currently available to marketers in the U.S. and Canada, with plans for international expansion later this year. This strategic initiative underscores Unity's commitment to enhancing its programmatic advertising footprint, further solidifying its role as a crucial link between the gaming industry and the broader advertising ecosystem.

The appointment of Chris Feo as SVP of Sales and Partnerships, Programmatic marks a significant step for Unity as it seeks to capitalize on the burgeoning opportunities within the gaming advertising space. With a focus on privacy-first solutions and high-performance outcomes, Unity is setting the stage for a new era in programmatic advertising that aligns with the evolving needs of brand marketers and gaming audiences alike.