Super League Enterprise Encourages Shareholders to Support Acquisition of Misfits Ads Division

Super League Enterprise Inc. (Nasdaq: SLE), a prominent player in audience intelligence and media activation, has issued a compelling letter to shareholders urging them to vote in favor of the company's proposed acquisition of the Misfits Ads Division. The letter, authored by CEO Matt Edelman, outlines the strategic rationale behind the acquisition and its potential benefits for the company's future growth and profitability.

In the letter, Edelman emphasized that the Misfits Ads Division is already generating profitable revenue, a factor that positions Super League to improve the predictability of its performance and expand its market share. The integration of this division is expected to accelerate Super League's path towards cash-based EBITDA profitability, representing a critical step in the company's strategic growth plan.

Edelman stated, "We believe it is an important step and ideal opportunity for Super League to build sustainable operating momentum and shareholder value following the work we completed in 2025 to create a stable corporate foundation for growth."

The acquisition is not just about increasing revenue; it also introduces programmatic advertising capabilities that promise a more reliable and recurring revenue stream. Currently, Super League's revenue is significantly influenced by custom campaign work. However, the addition of Misfits Ads Division will diversify and enhance the quality of the company's revenue foundation.

By owning proprietary technology that has historically relied on third-party solutions, Super League anticipates improved profit margins and a stronger competitive stance in the market.

Upon closing the transaction, Super League will enter into a preferred commercial partnership with Misfits Gaming Group. This collaboration is expected to yield revenue-generating brand deals across a portfolio of Roblox games, which collectively reach over 100 million monthly active users. Such a partnership not only broadens Super League's market reach but also solidifies its position within the gaming sector.

Edelman pointed out that the timing of this acquisition is optimal, given the significant market opportunity in the gaming space. Consumers are now spending nearly as much time playing video games as they do on social media and watching television. Despite this, advertising spend in gaming lags at approximately $10 billion, a stark contrast to the over $150 billion spent in other channels. This disparity presents Super League with a unique opportunity to capture a larger share of advertising dollars as brands increasingly shift their focus towards this under-monetized consumer segment.

In closing, Edelman strongly encouraged shareholders to support the acquisition, framing it as a vital step towards unlocking the next phase of growth and opportunity for Super League. "We strongly encourage you to vote in favor of the transaction to help unlock the next phase of growth and opportunity for our Company," he remarked.

Super League (Nasdaq: SLE) connects brands with the 3.5 billion-strong global gaming community through various advertising and branded content programs. The company's innovative offerings include proprietary interactive formats, creator content, and data-driven insights designed to enhance marketing performance. With a focus on translating player behavior into actionable intelligence, Super League is poised to capture an increasing share of brand advertising spend as the market evolves.

As the gaming industry continues to grow, Super League's strategic initiatives, including the acquisition of the Misfits Ads Division, position it strongly for future success, making it an exciting company to watch in the evolving advertising landscape.