IBM Unveils Enterprise Advantage Service Aimed at Scaling Agentic AI for Businesses

On January 19, 2026, IBM (NYSE: IBM) announced the launch of IBM Enterprise Advantage, a cutting-edge consulting service designed to empower businesses in building, governing, and operating tailored internal AI platforms at scale. This first-of-its-kind asset-based service leverages IBM's extensive expertise in artificial intelligence and its proven tools, enabling organizations to seamlessly integrate AI into their existing workflows without necessitating alterations to their cloud providers or core infrastructures.

IBM Enterprise Advantage is uniquely positioned to facilitate organizations in connecting AI to existing systems, allowing for scalable agentic applications. The service supports integration with major cloud services such as Amazon Web Services, Google Cloud, Microsoft Azure, and IBM's own watsonx, as well as both open and closed-source AI models. This flexibility ensures that companies can leverage their current investments while embarking on ambitious AI initiatives.

The new service combines the technical and industry-specific expertise of IBM's consultants with the capabilities of IBM Consulting Advantage, the company's internal AI-powered delivery platform. This platform has already demonstrated its effectiveness, supporting over 150 client engagements and enhancing consultant productivity by as much as 50%.

With IBM Enterprise Advantage, clients can expect a similar level of support and access to a growing marketplace of industry-specific AI agents and applications, allowing them to navigate the complexities of the AI landscape effectively.

The potential of IBM Enterprise Advantage is already being realized by notable clients. For instance, Pearson, a global leader in lifelong learning, is utilizing this service to create a customized AI-powered platform that integrates human expertise with agentic assistants for improved decision-making and workflow management.

Additionally, a manufacturing client has adopted the Enterprise Advantage service to roll out a comprehensive generative AI strategy. This includes identifying high-value use cases, testing targeted prototypes, and aligning leadership around a scalable, platform-first strategy. The result has been the deployment of AI assistants across various technologies in a secure, governed environment, setting the groundwork for broader generative AI adoption throughout the enterprise.

According to Mohamad Ali, Senior Vice President and Head of IBM Consulting, "Many organizations are investing in AI, but achieving real value at scale remains a major challenge." He emphasizes that IBM has successfully navigated these challenges internally by leveraging AI to transform its own operations. The introduction of Enterprise Advantage aims to extend this proven framework to clients, combining human expertise with digital workers and ready-to-use AI assets.

IBM Enterprise Advantage is now available, offering organizations a robust solution to tackle the complexities of AI integration and scale up their operations with confidence.

IBM stands as a global leader in hybrid cloud, AI, and consulting services. The company supports clients across more than 175 countries in harnessing data insights, streamlining processes, reducing costs, and gaining competitive advantages. With its advanced innovations in AI, quantum computing, and industry-specific cloud solutions, IBM remains committed to fostering trust, transparency, and inclusivity in the digital transformation journeys of its clients.

For further information about IBM and its offerings, visit www.ibm.com.