Gray Television Inc. Announces Leadership Change in Kentucky Markets
1. Jaime Sayre Kawaja Takes the Helm as General Manager
In a significant move within the television broadcasting landscape, Gray Television Inc. has announced the appointment of Jaime Sayre Kawaja as the new General Manager and Director of Sales for WKYT and WYMT, the CBS affiliates serving the Lexington/Hazard market in Kentucky. This transition, effective April 1, marks a new chapter for Kawaja as she returns to her roots in Kentucky after a successful tenure in West Palm Beach.
2. A Career Built on Experience
Jaime Kawaja’s career at Gray Television is a remarkable journey that spans 28 years, beginning as an intern at WKYT. Her ascent through the ranks is a testament to her dedication and expertise in sales and marketing. Throughout her time at WKYT, she has held various roles, including account executive, regional sales manager, digital sales manager, and local sales manager. Most notably, from 2018 to 2022, she served as the General Sales Manager before taking on the role of General Manager and Director of Sales at WFLX, Gray’s FOX affiliate in West Palm Beach.
Kawaja’s extensive experience positions her well to lead WKYT and WYMT as they navigate the ever-evolving media landscape. Her deep understanding of the local market and her commitment to community engagement are expected to drive the stations forward.
3. Educational Background and Community Engagement
Jaime Kawaja holds a Bachelor of Science degree in Marketing/Management from the University of Kentucky, which provides her with a strong foundation in business principles. Beyond her professional accomplishments, she is actively involved in several advertising and media organizations, including Women Leading Kentucky and the National Association of Women Business Owners. Her commitment to empowering women in the industry is further highlighted by her role in founding the Kentucky chapter of the American Women in Radio and Television.
4. A Smooth Transition
Kawaja succeeds Jeff Anderson, who has opted to pursue new opportunities outside of local television. Gray Media expressed gratitude for Anderson’s contributions during his tenure and is optimistic about the strategic direction under Kawaja’s leadership.
5. Gray Media’s Strong Presence
Gray Media, headquartered in Atlanta, Georgia, is the nation's largest owner of local television stations and digital assets, operating in 113 markets that reach approximately 37% of U.S. television households. The company boasts an impressive portfolio, including 78 markets with top-rated television stations and a robust digital marketing agency through Gray Digital Media. With a diverse range of media properties, Gray Media continues to solidify its position as a leader in the broadcasting industry.
As Jaime Sayre Kawaja takes charge of WKYT and WYMT, stakeholders and viewers alike are eager to see how her experience and vision will shape the future of these stations in the Lexington/Hazard market.
