Gray Television Inc. Unveils Political 360 Digital Advertising Solution

The Political 360 strategy represents a paradigm shift from traditional broad demographic targeting to a more nuanced approach that focuses on the specific voter segments aligned with campaign goals. This data-driven methodology is expected to enhance campaign efficiency, reduce wasted impressions, and differentiate Gray in the competitive political advertising space.

Mike Braun, Gray’s Chief Digital Officer, expressed enthusiasm about this development, stating, "We're excited to bring this advanced capability to our stations and to the candidates and media buyers we serve. By combining Gray's local market strength and expertise with Aristotle's trusted, continuously updated voter intelligence, we can help campaigns engage their right voters at the right time with the right message."

The Political 360 solution leverages Aristotle's extensive national databases, which include:

These robust datasets empower Gray to support targeted campaign strategies, such as identifying party-specific voters within a district during primary elections. The Political 360 platform enables campaigns to allocate resources more effectively, increase engagement frequency, and foster awareness in the lead-up to Election Day.

Andrew Tavani, Executive Vice President of Data at Aristotle, highlighted the importance of targeted messaging: "Successful campaigns depend on reaching the right voters with the right message at the right time. By combining Gray's unmatched local market presence with Aristotle's trusted voter and consumer data, Political 360 gives campaigns a smarter, more efficient way to connect with the audiences that matter most."

Gray Media, headquartered in Atlanta, Georgia, is recognized as the largest owner of local television stations and digital assets in the United States. As of May 15, 2026, the company operates in 117 full-power television markets, reaching approximately 37% of U.S. television households. Notably, Gray holds the top-rated television station in 78 markets and ranks either first or second in average all-day ratings across 116 measured markets, according to Nielsen data from 2025.

In addition to its impressive television portfolio, Gray Media is the largest Telemundo affiliate group with 46 markets and operates Gray Digital Media, a full-service digital agency that provides clients with advanced digital marketing strategies.

The launch of the Political 360 digital advertising solution positions Gray Television Inc. at the forefront of political advertising innovation. By utilizing cutting-edge data analytics and maintaining a strong local market presence, Gray is poised to help political campaigns achieve greater precision and effectiveness in their outreach efforts, ultimately shaping the future of political communication in the digital age.