Gannett Co., Inc. Appoints George Schoenstein as Chief Marketing Officer for LocaliQ

In a strategic move to enhance its market presence, Gannett Co., Inc. (NYSE: GCI) announced the appointment of George Schoenstein as the Chief Marketing Officer (CMO) of LocaliQ, the company’s Digital Marketing Solutions (DMS) business. The announcement was made on March 3, 2025, marking a significant step in the leadership restructuring aimed at accelerating the growth trajectory of LocaliQ.

Schoenstein, who steps into his new role as Senior Vice President, expressed enthusiasm about his vision for enhancing LocaliQ’s brand in the competitive digital marketing arena. “I am eager to bring my vision for enhancing LocaliQ’s brand presence in the digital marketing industry to life in this new role,” said Schoenstein. He aims to lead the talented marketing team at LocaliQ in advancing their AI-powered tools that cater to businesses of all sizes.

Bringing decades of experience in driving business growth, Schoenstein’s career includes significant positions such as Chief Marketing Officer at EverCo, a SaaS startup specializing in AI solutions that improve customer engagement and retention. His prior roles also include senior marketing leadership positions at Fusion Connect, CompuCom, DXC Technology, and KPMG.

Recognized for his expertise in AI-enabling B2B SaaS and technology marketing, Schoenstein has a solid reputation for enhancing customer experience while driving impactful business results. His collaborative leadership style fosters innovation and efficiency, qualities that are expected to benefit LocaliQ significantly.

Bill Scanlon, General Manager of LocaliQ, expressed confidence in Schoenstein’s capabilities to lead the marketing team. “This role requires a spirited leader with a proven track record of fostering growth and ensuring valuable brand presence in the digital marketing industry, and George fits the bill,” Scanlon noted. He emphasized that DMS Marketing is poised to make a greater impact in innovation this year, setting the stage for enhanced customer experiences under Schoenstein’s leadership.

LocaliQ is recognized as an end-to-end, AI-powered marketing platform that is transforming how local businesses attract, convert, and retain customers. The platform leverages proprietary AI technology to optimize cross-channel marketing and deliver tailored messages to consumers. As a subsidiary of Gannett Co., Inc., LocaliQ is committed to empowering small and medium-sized businesses with innovative digital marketing solutions.

Schoenstein holds a Master’s of Business Administration from Drexel University and is based in Philadelphia, Pennsylvania. His educational background, combined with extensive industry experience, positions him to make a significant impact at LocaliQ.

The appointment of George Schoenstein as CMO of LocaliQ signals Gannett's commitment to strengthening its digital marketing solutions. With a focus on innovation and customer engagement, LocaliQ is well-positioned to enhance its offerings and further support business owners in navigating the ever-evolving digital landscape. As the company embarks on this new chapter under Schoenstein’s leadership, stakeholders will undoubtedly be keenly watching the developments that follow.