Entravision Makes Groundbreaking Move in Spanish-Language Radio with AI Co-hosted Show

On June 4, 2026, Entravision Communications Corporation (NYSE: EVC) proudly announced a significant milestone in the evolution of Spanish-language radio with the launch of *Al Aire y Sin Permiso*, co-hosted by GeeGee and Coyotec—the industry's first Latino AI-powered radio personality. Broadcasting on José 97.5 FM in Los Angeles, this innovative program aims to redefine the landscape of radio through the fusion of advanced technology and genuine human connection.

Entravision's commitment to innovation is at the heart of *Al Aire y Sin Permiso*. The program explores how emerging technologies can enhance storytelling, inform, and entertain, while fostering a deeper connection with the communities it serves. As Eduardo Maytorena, President of Audio at Entravision, noted, “We believe the future is about experiences, storytelling, and audience connection.” This sentiment is echoed throughout the show, which strives to create a unique listening experience that resonates with its audience by blending cultural relevance and authenticity.

The chemistry between co-hosts GeeGee and Coyotec is a key element in the show’s appeal. Coyotec, the AI voice, infuses the program with curiosity and humor, leveraging its ability to rapidly process information and identify trends. In contrast, GeeGee, affectionately known as "Prima GeeGee," anchors the discussions with emotional intelligence and a deep connection to the Los Angeles community. Together, they create an engaging atmosphere that captivates listeners, making *Al Aire y Sin Permiso* a standout program in the competitive radio landscape.

“After ten years in LA radio, I know true connection,” stated co-host GeeGee Guzman. “As part of the first-ever AI radio show, we’re breaking completely new ground. It's a space where tech meets the streets of LA, keeping our audience locked into a conversation that literally no one else is having."

Since its introduction in September 2025, *Al Aire y Sin Permiso* has seen impressive growth and audience engagement. Following a two-hour expansion in April 2026, the show has significantly outperformed broader market trends, particularly among younger Hispanic male listeners. According to Nielsen Audio, the following statistics highlight the program's remarkable success in the Los Angeles Audio Metro:

These figures not only reflect the show's growing popularity but also signify a shift in how Spanish-language media is consumed, particularly by younger audiences.

The launch of *Al Aire y Sin Permiso* marks a strategic pivot for Entravision as it seeks to redefine how advertisers connect with Latino audiences. “For years, radio has been sold as inventory,” Maytorena explained. “What makes *Al Aire y Sin Permiso* so exciting is that it brings together great personalities, culture, and innovation. We’re creating a new model where technology expands creativity, human personalities remain at the center of the experience, and advertisers have new ways to connect authentically with consumers.”

LeaAnna Hernandez, EVP of AI Strategy at Entravision, further emphasized the show's mission: “At its core, this show is about possibility. We want listeners to feel curious about technology, empowered to explore it, and inspired by what it can help them achieve.”

*Al Aire y Sin Permiso* airs Monday through Friday from 8:00 a.m. to 10:00 a.m. PT on José 97.5 FM in Los Angeles and is also available for streaming on elboton.com. This pioneering program represents not only a significant achievement for Entravision but also a promising glimpse into the future of radio as it intersects with technology and culture.

Entravision (NYSE: EVC) is a leading media and advertising technology company providing video, audio, and digital marketing services primarily targeting Latino audiences in the U.S. With a diverse portfolio of television and radio stations, Entravision continues to innovate and adapt to the evolving media landscape, emphasizing its role as a key player in the industry.