In a strategic move to enhance its platform and redefine the dining experience, DoorDash Inc. announced the launch of its new feature, Going Out, on September 30, 2025. This innovative addition aims to streamline dining out by integrating reservations, in-store rewards, and exclusive offers for DashPass members into the DoorDash app. With this initiative, DoorDash is not only amplifying consumer convenience but also providing restaurants with fresh avenues to attract diners and foster lasting relationships.

1. Enhancing Dining Experiences for Consumers

Discover Local Gems with Ease

The Going Out feature is designed to simplify the dining experience for consumers, allowing them to discover, book, and save on their favorite local restaurants. With a dedicated Going Out tab in the DoorDash app, customers can now explore exclusive in-store offers and earn rewards for repeat visits. Reports indicate that customers utilizing these offers can expect to see an average value of $9 per order in savings.

Exclusive Reservations and Rewards

For the first time, diners can book restaurant reservations directly through the DoorDash app, earning credits for future orders with each booking. From casual eateries to upscale dining, the app allows users to secure coveted tables at renowned establishments like The Corner Store in New York City and Casadonna in Miami. Moreover, DashPass members enjoy added perks such as exclusive tables, bonus rewards, and discounted rides from Lyft. The in-app reservation feature will initially launch in Miami and New York, with plans for expansion to additional cities later in the year through a partnership with SevenRooms.

Parisa Sadrzadeh, VP of In-Store at DoorDash, expressed the transformative potential of Going Out, stating, *“Going Out saves you time, saves you money, and soon – saves you a seat.”* This sentiment reflects DoorDash's commitment to becoming an essential companion for local dining experiences.

2. Opportunities for Restaurants

Driving Traffic and Enhancing Guest Relationships

The Going Out initiative also brings a suite of new tools for restaurant partners, facilitated by their collaboration with SevenRooms. This integration promises to empower restaurants to attract diners and create memorable experiences.

Victor Escobedo, the owner of Papalote in San Francisco, noted the positive impact of the Going Out feature, stating, *“It’s brought in a steady stream of new customers, and the margins are strong.”* Since the feature's soft launch in February 2025, an impressive 80% of customers who engaged with Going Out discovered restaurants they had never ordered from before.

New Features for Restaurant Partners

Restaurants leveraging the Going Out feature will gain access to several valuable tools, including:

DoorDash Reservation Marketplace: Restaurants can offer reservations directly through the DoorDash app, tapping into millions of active users without incurring cover fees.

Enriched Guest Profiles: Each reservation generates enhanced guest data, allowing restaurants to provide personalized hospitality and foster loyalty.

Voice AI Integration: A conversational AI can manage phone inquiries, take reservations, and update guest profiles, enhancing operational efficiency.

Event Management Capabilities: Restaurants can manage group bookings and private events digitally, increasing revenue without additional staffing.

Comprehensive Guest Insights: Integration with DoorDash's Commerce Platform offers a 360° view of first-party guests across various channels, facilitating automated marketing efforts.

Danny Meyer, Founder of Shake Shack and Executive Chairman of Union Square Hospitality Group, praised the partnership, stating, *“The platform gives us actionable insights that enable us to deliver personalized, memorable hospitality at every interaction.”*

3. Shaping the Future of Dining

The introduction of Going Out marks a pivotal moment in DoorDash's evolution, extending its services beyond delivery to fully encompass the dining journey. This initiative promises a dual advantage: enriching consumer experiences while equipping restaurants with the tools to drive profitable traffic and deepen guest relationships.

As DoorDash continues to innovate and expand its offerings, it is poised to redefine local commerce and empower communities by connecting diners with the best dining experiences their neighborhoods have to offer. The Going Out feature not only aligns with DoorDash’s vision for the future but also underscores its commitment to enhancing both consumer convenience and restaurant success in an increasingly competitive marketplace.

Original press release