Comcast Business Powers Connectivity at THE PLAYERS Championship
On March 9, 2026, Comcast Business announced its pivotal role as the connectivity backbone of THE PLAYERS Championship, one of professional golf's most prestigious events. Taking place at The Stadium Course at TPC Sawgrass, the company is set to deploy targeted WiFi 7 technology in high-traffic fan zones, bolstering on-course operations and supporting NBC Sports' national broadcast coverage.
1. A Monumental Task
The PLAYERS Championship is renowned for its demanding connectivity requirements, with nearly 600 miles of fiber infrastructure installed across the course. With hundreds of thousands of fans expected to attend throughout the tournament week, Comcast Business faces a significant challenge. Last year's event saw record-breaking attendance, with peak moments drawing tens of thousands of simultaneous device connections as fans engage with live coverage and share their experiences online.
Eileen Diskin, Chief Marketing Officer of Comcast Business, emphasized the importance of meeting high expectations at this event: “Serving as the connectivity backbone means our network must perform when the venue is at full capacity, the broadcast is live, and tens of thousands of fans are on their phones at the same moment. We approach this the same way we approach our most demanding enterprise clients – with zero tolerance for failure and infrastructure built to match.”
2. Targeted WiFi 7 for Enhanced Fan Experience
Comcast Business will implement enhanced WiFi in select high-density areas throughout the course, including:
- The Bowl (16 Fairway & Green; 17 Fairway & Green)
- 18 Tee
- The Grove / Food Court
- Sawgrass Square & The Comcast Business Pavilion
- Patriots Outpost
By utilizing the 6GHz WiFi spectrum and Cisco's advanced high-density wireless infrastructure, the deployment is designed to focus capacity where spectator density is highest. This targeted approach ensures that fans receive the best possible connectivity experience, even during peak times.
Resilient Network Architecture
The infrastructure supporting the tournament is constructed with resilience in mind. Multiple redundant network paths prevent any single point of failure, ensuring uninterrupted connectivity throughout the event. Continuous monitoring and rapid failover capabilities will keep fans connected and the broadcast on air during critical moments.
3. Supporting NBC Sports’ Broadcast
In addition to the on-course connectivity, Comcast Business is also providing the network transport infrastructure that supports NBC Sports' coverage of THE PLAYERS Championship. This includes connecting broadcast hubs, studios, and distribution points through a high-capacity fiber network that reliably carries live video and data to millions of viewers.
Comcast Business has recently demonstrated its capabilities through its support of major events, including the Super Bowl, the Milan Cortina 2026 Olympic Winter Games, and the 2026 NBA All-Star Game. Sam Flood, Executive Producer and President of Production at NBC Sports, praised Comcast Business, stating, “Measuring more than 7,000 yards, The PLAYERS Stadium Course presents a challenge for golfers and broadcasters. Comcast Business has provided the infrastructure and backbone to help us seamlessly produce a championship-level presentation.”
4. The Comcast Business Pavilion
Located in Sawgrass Square, the Comcast Business Pavilion serves as both a technology showcase and a hospitality destination. The Pavilion allows business leaders and golf fans to engage with the connectivity solutions that power high-demand sports and entertainment environments. Attendees can experience IoT-enabled self-service kiosks, interactive enterprise demonstrations, and a high-performance private wireless network.
A highlight of the Pavilion is a two-bay Topgolf Swing Suite, a live SiriusXM broadcast studio, and a sports-viewing lounge featuring Xfinity TV. The Pavilion will also host daily competitions and prizes, providing an exciting environment for business discussions and fan engagement.
Lee Smith, Executive Director of THE PLAYERS Championship, remarked on the importance of connectivity: “THE PLAYERS Championship requires strong, flexible connectivity – and Comcast Business delivers. They bring enterprise-level expertise to every part of their work here, and it shows.”
5. About Comcast Business
Comcast Business continues to provide leading technology solutions for global businesses, delivering fast and reliable connectivity, secure networking solutions, and advanced cybersecurity. The company has earned recognition from industry analysts for its growth and innovation, reinforcing its commitment to helping businesses thrive.
As THE PLAYERS Championship unfolds, Comcast Business stands ready to meet the high demands of this iconic event, ensuring that both fans and broadcasters experience seamless connectivity throughout the tournament.