United Parcel Service Inc. Press Release Highlights Partnership with Bouqs for Same-Day Delivery

In a strategic move that underscores the growing trend of same-day delivery in the retail sector, United Parcel Service Inc. (NYSE: UPS) has announced a partnership with The Bouqs Co., a leading disruptor in direct-to-consumer floral delivery. This collaboration aims to meet the anticipated 44% increase in holiday order volume that Bouqs expects in the fourth quarter of 2025 compared to the previous quarter.

As the holiday season approaches, consumers frequently find themselves in need of last-minute gifts and attractive floral arrangements for gatherings. Bouqs recognizes this behavior and, in collaboration with Roadie—a UPS company—has introduced a same-day delivery service to key markets, including New York, Los Angeles, and Miami. This service is designed to address the challenge of timely delivery during peak shopping periods, allowing customers to receive their floral orders when they need them the most.

"Holiday shoppers don’t typically plan ahead for flowers, and that's kind of the point,” remarked Marc Gorlin, Founder and CEO of Roadie. “With Roadie same-day delivery, Bouqs can meet the urgent demands of last-minute shoppers, providing a solution that allows them to deliver fast without losing what makes them special."

The partnership with Roadie leverages a network of over 310,000 independent drivers, enabling Bouqs to extend its reach across metropolitan areas even as traditional shipping options become limited during the holiday rush. This delivery model is particularly advantageous for flowers, where freshness is critical to customer satisfaction. The same-day delivery service will be available 365 days a year, thereby accommodating not only holiday demands but also other occasions such as Valentine's Day, Mother’s Day, and last-minute birthday celebrations.

Wendy Oliff, Senior Vice President of eCommerce & Subscriptions at Bouqs, emphasized the significance of this partnership: “Markets like New York and Los Angeles are critical for our business. Roadie’s delivery platform allows us to reach far more customers than we could through our stores alone.”

In addition to enhancing delivery capabilities, the partnership with Roadie opens up new design opportunities for Bouqs. Traditionally, floral orders have been shipped in boxes to ensure freshness during long-distance transit. However, with local same-day delivery, Bouqs can now offer premium arrangements, such as florist-arranged centerpieces and compote-style vases, which were previously difficult to package for shipping.

This innovation aligns with Bouqs’ commitment to providing high-quality floral products that stand apart from typical grocery store offerings. “Using Roadie opens up design possibilities we couldn’t offer before, the kinds of premium pieces our customers want for holiday hosting and gifting,” Oliff added.

The partnership between UPS and Bouqs is indicative of broader shifts in the retail landscape, where companies are increasingly seeking delivery solutions capable of scaling during peak demand without compromising service quality. For Bouqs, the introduction of same-day delivery offers a competitive advantage during the high-pressure holiday season, where customer expectations are at an all-time high.

As consumers continue to prioritize convenience and speed in their shopping experiences, partnerships like that of Bouqs and Roadie may set a new standard in the floral delivery market, promising to keep pace with evolving consumer demands.

For more information about how Roadie Same Day® can create flexibility for retailers during high-demand periods, visit the Roadie website.