E.W. Scripps Company Appoints Tony Lamerato as Vice President of Local Media Sales

The E.W. Scripps Company (NASDAQ: SSP), a prominent player in the media landscape, has announced the promotion of Tony Lamerato to the position of vice president of local media sales. This strategic move, effective February 17, 2025, aims to enhance revenue-generating initiatives across Scripps’ extensive network of more than 60 local television stations.

Tony Lamerato brings a wealth of experience to his new role, having been with Scripps since 2016. Previously, he served as vice president of sports revenue and sponsorships, where he played a pivotal role in shaping the revenue and sponsorship strategies for Scripps Sports. His expertise includes modeling and valuing sports rights and advertising opportunities, particularly with local sports partnerships such as the Big Sky Conference and notable NHL teams like the Vegas Golden Knights and Florida Panthers.

Before his tenure in sports, Lamerato was the senior director of revenue strategy for Scripps' Local Media division. He has also held significant positions, including director of sales for Scripps' ABC and independent stations in Detroit—WXYZ and WMYD—and local sales manager at Fox Sports Detroit.

In his new role, Lamerato will spearhead efforts to monetize Scripps' sports inventory while working closely with local sales teams to foster business growth within their respective communities. His approach is anticipated to create meaningful connections between consumers and advertisers, capitalizing on Scripps' diverse media platforms.

"Tony is a proven sales leader who goes the extra mile to deliver the best results for both our Scripps teams and our advertisers," stated Brian Norris, Scripps’ chief revenue officer. Norris expressed confidence that Lamerato will play a crucial role in driving the company’s success forward.

Beyond his responsibilities at Scripps, Lamerato is actively involved in community service as vice chairman of the board of directors for Diversified Members Credit Union. He also serves on the board of directors for the Michigan Association of Broadcasters, showcasing his commitment to advancing the broadcasting industry.

Lamerato holds a bachelor's degree in business administration and sports management from Aquinas College, further underscoring his foundation in both business and sports.

Founded in 1878, The E.W. Scripps Company is dedicated to creating a better-informed world through quality journalism. As one of the largest local TV broadcasters in the United States, Scripps operates a portfolio of over 60 television stations across more than 40 markets. The company also reaches households nationally through its news outlets, Scripps News and Court TV, alongside popular entertainment brands like ION, Bounce, and Grit. Notably, Scripps holds the distinction of being the largest holder of broadcast spectrum in the nation.

As Scripps continues to evolve in the dynamic media landscape, the appointment of Tony Lamerato signals a robust strategy to bolster local media sales and enhance community engagement, setting the stage for future growth and innovation.