Nexstar Media Appoints Samantha Osborne Reynolds as Vice President of Political Sales

Effective immediately, Ms. Osborne Reynolds will spearhead a newly established national political sales division within Nexstar. Her primary responsibilities will include creating and implementing innovative go-to-market advertising strategies across Nexstar’s diverse platforms, targeting substantial growth in linear, digital, and connected TV political revenues. She will operate from Washington, D.C., and will report directly to Jon Camera, the Senior Vice President for Advertising Sales at Nexstar.

With over 17 years of experience in the fields of political strategy, advertising, communication, and media sales, Ms. Osborne Reynolds is well-equipped for her new role. Before joining Nexstar, she served as Vice President, Political, Advocacy, and Automation for the E.W. Scripps Company, where she played a crucial role in overseeing national sales for local media businesses and managing the company's Washington D.C. sales office. Her leadership at Scripps also included developing the political sales strategy and launching a connected TV political sales team.

Jon Camera expressed his confidence in Ms. Osborne Reynolds, stating, “Sam is a strategic thinker, deeply experienced, and the perfect person to lead our new political advertising sales division. Her dynamic background and innovative approach will help us to sharpen our focus on national, digital, and connected TV political advertising sales, enabling us to provide customized solutions to meet the changing needs of our political clients.”

Ms. Osborne Reynolds' career is marked by significant roles in political campaign management, including serving as the National Deputy Digital Field Director for Romney for President in 2012. She later joined the Republican National Committee, where she rose to become Chief Digital Officer in 2017. Her extensive experience in political campaigns further enhances her capabilities to lead Nexstar's political sales initiatives.

In her remarks, Ms. Osborne Reynolds highlighted Nexstar's substantial media assets, noting, “Nexstar has an unmatched collection of television and digital assets, the ability to reach every TV household in the country, and unique product offerings that are second-to-none.” She emphasized her eagerness to build a talented and innovative political sales team, aiming to create new strategies for approaching political advertising and expanding Nexstar’s legacy of success. Ms. Osborne Reynolds is committed to delivering impactful results for candidates and campaigns at local, regional, and national levels.

Nexstar Media Group is recognized as a leading diversified media company, producing and distributing local and national news, sports, and entertainment content across its television and digital platforms. The company operates America’s largest local television broadcasting group, with over 200 owned or partner stations across 116 U.S. markets, reaching approximately 220 million people. Nexstar's portfolio includes national television properties such as The CW and NewsNation, as well as a robust suite of digital assets, positioning it among the top 10 U.S. digital news and information properties.

For further information, visit nexstar.tv.

This strategic appointment signals Nexstar Media Group's commitment to enhancing its political advertising capabilities, reinforcing its position as a leader in the media landscape. As election cycles become increasingly competitive, the establishment of a dedicated political sales division under the guidance of an experienced leader like Ms. Osborne Reynolds could yield significant dividends for the company in the coming years.