Gannett Rebrands to USA TODAY Co.: A New Chapter for America’s Newspaper

On November 4, 2025, Gannett Co., Inc. (NYSE: GCI), one of the largest news publishers in the United States, announced a significant rebranding initiative that will see the company change its name to USA TODAY Co., Inc., effective November 18. This strategic decision aligns the corporate identity more closely with its most recognized publication, USA TODAY, which has been a cornerstone of the national media landscape since its inception in 1982.

The name change is not merely cosmetic; it represents a concerted effort to leverage the brand equity of USA TODAY to connect with audiences across the country, while promoting understanding and fostering unity. The move comes as the company prepares to launch its editorial initiative, USA 250, commemorating the 250th birthday of the United States.

The USA 250 initiative aims to create content that honors America’s rich history while celebrating its future. “As we celebrate the 250th anniversary of our nation, we also honor the legacy of the newspaper that has focused on uniting America,” said Mike Reed, Chief Executive Officer & Chairman of Gannett. This initiative not only aims to reflect on the country’s past but also to explore the beauty and diversity that define the United States today.

Reed emphasized the company’s commitment to delivering fact-based news and unbiased coverage, highlighting the role of USA TODAY in empowering and enriching communities at both local and national levels. “Our focus as a growth-focused media and digital marketing solutions business unites our company in service to our nationwide USA TODAY Network,” he added.

The rebranding to USA TODAY Co. underscores the significance of the USA TODAY brand, which serves as the foundation for a vast network of over 200 local news publications across the nation. This portfolio includes notable publications like The Des Moines Register, The Tennessean, and the Detroit Free Press. The USA TODAY Network not only enhances local news coverage but also provides unique content-sharing capabilities, connecting these publications with the national brand and vice versa.

Accompanying the name change is a refreshed corporate visual identity. The new logo pays homage to USA TODAY’s iconic blue point iconography, while incorporating modern elements to reflect the company’s evolution in the digital age. The typeface features Adobe® Caslon Pro, a timeless serif font, alongside Futura PT, which brings a contemporary sensibility to the rebranding effort. This new visual identity is designed to reinforce the mission of providing trusted news, essential content, and compelling storytelling across the nation.

Gannett’s rebranding is also a testament to its diversified portfolio, which includes LocaliQ—a brand dedicated to supporting small and medium-sized businesses with innovative digital marketing solutions. Additionally, USA TODAY NETWORK Ventures produces live events such as the Hot Chocolate Run series and the USA TODAY High School Sports Awards, further expanding the company’s engagement with communities across the country.

The rebranding of Gannett to USA TODAY Co. signifies a bold step forward for one of America’s most recognized news organizations. By embracing its most notable masthead, the company aims to strengthen its position as a trusted digital platform that connects audiences nationwide. With the launch of the USA 250 initiative and a refreshed corporate identity, USA TODAY Co. is poised to not only honor the legacy of its past but to also shape the future of journalism in America. As the ticker symbol TDAY begins trading on the NYSE on November 18, stakeholders will be keenly watching how this new identity will impact the company’s growth and engagement in the evolving media landscape.