Roku Partners with iSpot for Enhanced Streaming Advertising Effectiveness

On January 6, 2026, Roku Inc. (NASDAQ: ROKU) announced a pivotal expansion of its partnership with iSpot, a leading cross-platform TV measurement company. This collaboration marks Roku as the first major streaming publisher to leverage iSpot's Outcomes at Scale product, designed specifically for optimizing advertising outcomes. This integration aims to enhance the accountability and performance of advertising campaigns on the Roku platform.

The new partnership with iSpot allows Roku advertisers to access iSpot-attributed outcomes, facilitating the tracking of return on investment (ROI) and enabling brands to adjust their creative strategies effectively. The goal is to drive tangible business results, such as increased web conversions. Early tests conducted with SimpliSafe showcased compelling results, indicating a 23% increase in leads and a remarkable 31% surge in website visits for the optimized group compared to the control group.

Courtney Strauss Manning, Manager of Media & Customer Acquisition at SimpliSafe, shared her enthusiasm regarding the partnership. "This advancement with Roku and iSpot gives us a powerful way to ensure our advertising spend works as effectively as possible,” she remarked. The positive outcomes from the test campaign underscored significant gains across key performance indicators, highlighting the partnership's potential to enhance media investments' effectiveness and efficiency.

Stuart Schwartzapfel, Executive Vice President of Media Partnerships at iSpot, emphasized the importance of this deeper integration with Roku. "This marks a key moment for outcome-based streaming," he stated. With iSpot's trusted attribution capabilities powering Roku's optimization engine, the collaboration is not just about measuring performance; it's about actively driving it to ensure advertisers achieve unprecedented levels of efficiency and ROI on the Roku platform.

Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, spoke about the company's mission to provide effective and measurable streaming advertising solutions. "Our expanded partnership with iSpot represents an important step in our mission to give advertisers the most effective and measurable streaming advertising solutions,” he remarked. By directly integrating iSpot’s attribution into Roku’s optimization algorithms, brands can now achieve enhanced outcomes more effectively.

The collaboration between Roku and iSpot signifies a significant advancement in the realm of streaming advertising, providing brands with the tools to optimize their campaigns based on concrete outcomes. As Roku continues to innovate in the streaming space, this partnership positions it at the forefront of performance-driven advertising, ultimately benefiting advertisers looking to maximize their investment in digital media.

For more information on Roku's advertising solutions, interested parties can visit Roku's advertising website.

Roku pioneered streaming on television by connecting users with the content they love and enabling content publishers to monetize large audiences. The company offers a range of products, including Roku TV™ models, streaming players, and audio devices, available worldwide. Roku also operates The Roku Channel, which features both free and premium content, including exclusive access to Roku Originals.

Founded in 2012, iSpot.tv has established itself as a trusted measurement provider in the TV advertising landscape. Its real-time platform measures all phases of the advertising lifecycle, allowing brands to make informed decisions and optimize their advertising strategies across various platforms. With a robust client base, iSpot delivers transparent insights and analytics, enhancing the overall effectiveness of TV advertising.