Roku Inc. Expands Premium Offerings with the Launch of FOX One
1. Introduction
In a significant move to enhance its streaming offerings, Roku Inc. (NASDAQ: ROKU) has officially launched FOX One as a Premium Subscription on The Roku Channel in the U.S. This development, announced on May 26, 2026, allows Roku customers to easily subscribe to FOX One for live and on-demand access to FOX’s extensive portfolio of news, sports, and entertainment content. The new service is particularly timely, as it positions itself as the official streaming platform for the highly anticipated FIFA World Cup 2026™.
2. A Seamless Streaming Experience
With the launch of FOX One, Roku continues its commitment to simplifying the streaming experience for users. Customers can subscribe directly through their Roku accounts, gaining access to all 104 matches of the FIFA World Cup 2026™ live and on-demand, along with a host of popular FOX shows and sports programming.
Gil Fuchsberg, President of Subscriptions, Partnerships & Corporate Development at Roku, emphasized the importance of this addition, stating, “FOX One is a tremendous addition to Roku’s Premium Subscriptions experience, which is focused on making it easier for customers to discover, subscribe to, and stream the content they love all in one place.”
3. Diverse Content Offerings
FOX One enriches the Roku platform by providing subscribers with a comprehensive array of content. This includes beloved FOX entertainment series such as “MasterChef,” “Doc,” and “Family Guy,” as well as live sports coverage from major leagues including the NFL and MLB. Additionally, viewers will have access to live national and local news from FOX News, FOX Business, and affiliated channels.
Pete Distad, CEO of FOX Direct to Consumer, remarked on the partnership, stating, “Joining Premium Subscriptions on The Roku Channel expands our reach and gives fans yet another way to find and enjoy all of the FOX content they love.”
4. Enhanced Sports Discovery
The integration of FOX One also enhances sports discovery for Roku users. The live sports content will be featured prominently in the Roku Sports Zone, which serves as a central hub for sports enthusiasts looking to engage more deeply with their favorite teams and events. This includes dedicated sections such as the Soccer Zone, making it easier for fans to find and enjoy live soccer matches.
5. Flexible Subscription Model
Roku's Premium Subscriptions model allows customers to subscribe to over 75 popular streaming services, all accessible through a single login. This flexibility is a key selling point; users can add or cancel services at any time, directly from their Roku devices or via the Roku website. FOX One is priced at $19.99 per month, with a 3-day free trial available for eligible customers.
6. Conclusion
The launch of FOX One on The Roku Channel is a strategic enhancement to Roku's already robust streaming service, aligning perfectly with the upcoming FIFA World Cup and expanding the range of premium content available to users. As Roku continues to innovate and simplify the streaming landscape, the addition of FOX One represents a significant step towards providing a more comprehensive and user-friendly entertainment experience.
Roku has established itself as a leader in the streaming industry, and the integration of FOX One into its service further solidifies its presence as the number one TV streaming platform in the U.S., Canada, and Mexico by hours streamed. As the streaming wars continue to evolve, Roku's commitment to offering diverse, high-quality content remains at the forefront of its mission.