Omnicom Group Inc. Recognized as a Leader in Commerce Services

On February 17, 2026, Omnicom Group Inc. (NYSE: OMC), the world-renowned marketing and sales company, announced its recognition as a Leader in "The Forrester Wave™: Commerce Services, Q1 2026" by Forrester Research, Inc. This accolade underscores Omnicom's commitment to excellence in the rapidly evolving commerce landscape, where digital and physical retail experiences converge.

In a comprehensive 23-point evaluation, Omnicom achieved the highest possible scores in 18 critical areas. These include:

This remarkable performance highlights Omnicom’s robust expertise and innovative capabilities in managing complex commerce environments.

Omnicom’s recognition is not only a testament to its existing capabilities but also a reflection of its strategic acquisitions. The company's acquisition of Flywheel Digital in 2024 was pivotal, positioning Omnicom as one of the largest buyers of retail media with more than $10 billion under management. The integration of the Flywheel Commerce Cloud—which boasts the largest dataset of digital transactions—has further enhanced Omnicom's standing as a leader in connected commerce experiences across major retailers and digital marketplaces, including giants like Amazon, Walmart, Target, and Alibaba.

In November 2025, Omnicom further solidified its data foundation by acquiring Interpublic, gaining access to Acxiom Real ID™. This acquisition provided Omnicom with the most ethically sourced identity data in the industry, encompassing 2.6 billion verified global IDs. The combination of this extensive data with Flywheel's commerce signals allows Omnicom to deliver unparalleled insights into consumer behavior on a global scale.

At the heart of Omnicom's commerce offerings is Omni, an AI-driven marketing intelligence platform. Leveraging Acxiom Real ID™ and real-time commerce signals from the Flywheel Commerce Cloud, Omni provides a unified and reliable view of consumer interactions, empowering teams to make data-driven strategic decisions. This capability ensures a consistent source of truth from planning to performance, enhancing the overall effectiveness of marketing initiatives.

Omnicom's leadership in connected commerce is further supported by its robust in-store retail capabilities and the expertise of Credera, its digital transformation consultancy. Together, these strengths position Omnicom as a commerce powerhouse, ready to help clients navigate and excel in the rapidly expanding digital commerce and retail media sectors.

Forrester's evaluation praised Omnicom's vision of connected commerce, highlighting its ability to integrate demand and loyalty across various channels, including physical stores, online marketplaces, and direct-to-consumer experiences. The report also noted the company's successful co-innovation with partners like Adobe and Salesforce, further expanding its reach within a broad partner network that includes retail titans such as Amazon and TikTok Shop.

John Wren, Chairman and CEO of Omnicom, expressed pride in the company's ranking, stating, "This recognition confirms Omnicom's leadership in commerce services. With the integration of Flywheel and Acxiom, we've built the industry's most powerful intelligence engine that will help our clients transform every consumer touchpoint into a driver of measurable sales growth."

Moreover, the Forrester report highlighted Omnicom's comprehensive approach to commerce, noting its proficiency in areas such as physical point-of-sale solutions, CRM and loyalty programs, retail media, and commerce organization design. Clients appreciate Omnicom's ability to act as a single agency, providing access to a vast talent pool and addressing challenges effectively.

Omnicom Group Inc.'s recognition as a Leader in Forrester's Wave™ for Commerce Services reflects its unwavering commitment to innovation and excellence in the marketing and sales landscape. With strategic acquisitions bolstering its capabilities and an AI-driven approach to commerce, Omnicom is poised for continued success in helping clients thrive in an increasingly digital world.

For those interested in a deeper dive into the Forrester evaluation, the full report is available for review.