Omnicom Group Inc. Announces Formation of Omnicom Oceania and Appoints Nick Garrett as CEO

In a significant move aimed at enhancing its operational efficiency and client offerings, Omnicom Group Inc. (NYSE: OMC) has announced the formation of Omnicom Oceania, effective July 22, 2025. This new entity will consolidate all Omnicom's practice areas across Australia and New Zealand (ANZ) under a single leadership structure, thereby streamlining operations and driving growth through a more cohesive approach.

This strategic initiative reflects Omnicom's commitment to flexibility, innovation, and deep specialization, ensuring the organization adapts to a rapidly evolving marketing landscape. By leveraging its substantial investments in the Omni platform and cutting-edge AI tools, Omnicom aims to redefine the market and enhance client solutions. The group has already set a precedent with high-performance orchestration models such as +61 for Telstra and Smith Street for Coles.

John Wren, Chairman and CEO of Omnicom, emphasized the growing demand for deep specialization and seamless integration among clients in the region. He stated, "Recent Forrester wave reports have proven that Omnicom is the unrivaled leader across key marketing specializations." This organizational shift is designed to accelerate the delivery of these specialized services to a broader client base across Oceania.

Central to this new structure is the appointment of Nick Garrett as CEO of Omnicom Oceania. Garrett's return to Omnicom comes after a successful four-year tenure at Deloitte Digital, where he served as a Brand & Creative Partner before ascending to the role of Global CMO. His extensive experience in leading BBDO agencies and his consulting background position him uniquely to drive the integrated solutions that Omnicom aims to offer.

In his new role, Garrett will collaborate closely with brand agency leaders to ensure a seamless experience for clients and their customers. He expressed his enthusiasm about returning to the Omnicom family, stating, "My time in the consulting world showed me just how big the opportunity is to add creative problem solving and brand thinking further upstream into business strategy."

Garrett's vision aligns with Omnicom’s objective to harness its best-in-class capabilities and talent across various practice areas. Wren noted that Garrett's deep knowledge of Omnicom, combined with his advisory experience, makes him the ideal leader for orchestrating the company’s growth ambitions.

The changes are effective immediately, with Garrett reporting directly to Wren. This new alignment not only positions Omnicom Oceania for accelerated growth but also aims to create a more integrated and innovative approach to client solutions in the dynamic ANZ market.

As Omnicom Group Inc. embarks on this new chapter with the establishment of Omnicom Oceania and the appointment of Nick Garrett as CEO, the company is poised to leverage its strengths in data, AI, and creative marketing to meet the evolving needs of clients. With a focus on specialization and integration, Omnicom aims to solidify its leadership position in the marketing landscape of Australia and New Zealand.