Omnicom Group Inc. Strengthens Position in Marketing Transformation with New Unified Adobe Practice

On April 1, 2026, Omnicom Group Inc. (NYSE: OMC), a preeminent player in the global marketing and sales landscape, announced a significant enhancement to its transformation consultancy, Credera. The company is launching a comprehensive Adobe practice aimed at addressing the evolving needs of enterprise organizations. This strategic initiative marks a pivotal moment for Omnicom as it seeks to solidify its leadership position in enterprise marketing transformation.

The newly established Adobe practice will be spearheaded by Nik DeBenedetto, the former CEO of LeapPoint, which Omnicom acquired in 2024. DeBenedetto has been appointed as the Global Managing Director of the Adobe practice. The integration of LeapPoint into Credera is a critical step in leveraging the combined strengths of both entities, with the goal of offering a robust end-to-end transformation consulting service.

"Bringing together our teams and capabilities expands our ability to help clients realize the value of their Adobe investments faster," DeBenedetto stated. His leadership is expected to enhance the operational capabilities of the new practice and strengthen the existing relationships with both clients and Adobe.

The combination of Credera's transformation consulting expertise with LeapPoint's award-winning Adobe capabilities, along with Omnicom's comprehensive connected capabilities—spanning media, creative, commerce, data, and identity solutions—positions the company to deliver unprecedented transformation at an enterprise scale. This move is anticipated to enhance Omnicom's competitive edge and ensure sustained growth.

In 2025, LeapPoint garnered recognition as the Adobe Digital Experience GenStudio Partner of the Year for the Americas and the Adobe Digital Experience Partner of the Year for the UK and Ireland, underscoring its excellence in the industry.

Omnicom's transformation consultancy strategy is further reinforced by the inclusion of industry veterans such as Jantzen Bridges, Credera's Global President, and Todd Schwartz, who formerly served as the Global Customer Technology & Adobe Lead at Accenture Song. Bridges emphasized the expanded capabilities brought on by Schwartz's addition, stating, "We expect growth to accelerate with Nik DeBenedetto and his team taking the helm of our Omnicom Adobe practice."

With the launch of the Adobe practice, Omnicom aims to redefine the future of marketing. The consultancy will focus on transformative initiatives such as automating content supply chains, leveraging data for enhanced personalization, and developing new operating models that blend human insight with technological innovation.

Luke Taylor, CEO of Omnicom Precision Marketing, commented on the growth opportunities this new practice presents. "By combining LeapPoint's Adobe expertise with Credera's transformation capabilities through Omnicom's integrated client service model, we are well positioned to help clients transform their operations and drive sustainable revenue growth," Taylor noted.

Omnicom plans to officially showcase its unified Adobe practice at the upcoming Adobe Summit in April, where it will serve as a Diamond Sponsor. This event will provide an opportunity for the company to highlight its innovative offerings and capabilities to a broader audience. Interested parties can learn more about the practice by visiting the dedicated website.

Omnicom Group Inc.'s launch of the Unified Adobe Practice signifies a powerful advancement in its transformation consultancy efforts. By integrating the strengths of Credera and LeapPoint, and under the leadership of seasoned executives, Omnicom is poised to enhance its service delivery and maintain its leadership position in the marketing transformation space. The strategic move not only reflects the company’s commitment to innovation but also sets the stage for future growth in a rapidly evolving digital landscape.