Orange 142's Cassandra Razzi Joins Destinations International's Social Impact Committee

Direct Digital Holdings Inc. (Nasdaq: DRCT) proudly announced on February 5, 2026, that Cassandra Razzi, the Senior Manager of Business Development at its digital marketing division, Orange 142, has been appointed to the Social Impact Committee of Destinations International (DI). This prestigious committee is recognized as the world's largest association for destination organizations and tourism professionals, reflecting Orange 142's commitment to enhancing destination marketing and promoting responsible tourism.

Razzi's appointment underscores the ongoing efforts of Orange 142 to collaborate with destination marketing organizations (DMOs) in expanding their reach, driving revenue, and fostering responsible tourism initiatives that positively impact local economies and communities. The Social Impact Committee aims to advance strategies that promote welcoming and responsible tourism, and Razzi's experience in data-driven media strategies positions her well to contribute to these objectives.

During her tenure at Orange 142, Razzi has played a crucial role in supporting DMOs with performance-led marketing strategies that not only enhance visibility but also increase visitation and support sustainable economic outcomes. Her insights will be invaluable to the Social Impact Committee as it works towards creating lasting community value through tourism.

Sophia Hyder Hock, Chief Impact Officer at Destinations International, expressed her enthusiasm about Razzi's appointment, stating, "Cassandra brings valuable perspective from her work at Orange 142 supporting destination marketing organizations with data-driven strategies." Hock anticipates that Razzi will make significant contributions to the committee's mission of enhancing economic vitality and community impact through tourism.

Razzi herself expressed her honor in joining the committee, highlighting the transformative power of tourism. "Tourism has the power to do more than drive visitation. It can create opportunity, expand access, and strengthen communities," said Razzi. She emphasized that this responsibility aligns with Orange 142's mission to connect data, media, and local impact, ultimately delivering both performance and long-term benefits to the communities they serve.

Maria Lowrey, President of Orange 142, also noted the significance of this appointment, stating, "Cassandra's appointment reflects our continued commitment to helping DMOs drive measurable economic impact while expanding opportunity, improving access, and supporting the communities they serve."

Razzi will be present at the upcoming 2026 Destinations International Marketing & Communications Summit, taking place in Cleveland from February 24-26. This summit will feature destination marketing and communications leaders discussing the evolving landscape of destination storytelling, influenced by advancements in artificial intelligence, advocacy efforts, and changing community expectations.

As a leading digital marketing agency, Orange 142 specializes in helping businesses and agencies of all sizes enhance their reach and revenue through strategic, data-driven media execution. Serving as the buy-side arm of Direct Digital Holdings, Orange 142 offers customized solutions across various digital channels, including programmatic, search, social, and connected TV. The agency's expertise spans high-growth sectors such as Travel & Tourism, Healthcare, Energy, and Financial Services.

Destinations International stands as the largest and most esteemed resource for destination organizations, convention and visitors bureaus (CVBs), and tourism boards globally. With over 10,000 members and partners from more than 750 destinations worldwide, the association fosters a collaborative community dedicated to advancing the travel and tourism industry.

In summary, Cassandra Razzi's appointment to the Social Impact Committee marks a significant milestone for both her career and Orange 142, further reinforcing the agency's dedication to fostering responsible tourism and community engagement.