National Tiles Transforms Its Business With Domo and Snowflake

In a significant development for the retail sector, Domo Inc. (Nasdaq: DOMO), a prominent AI and Data Products Platform provider, announced on January 13, 2026, that National Tiles, a leading Australian retailer of tiles, stone, and timber, has successfully implemented Domo in conjunction with Snowflake. This strategic partnership aims to create a unified and scalable data foundation for National Tiles' operations across Australia, enhancing the decision-making capabilities of its workforce of over 500 employees.

As National Tiles continues to expand its operations across multiple regions—including Queensland, New South Wales, Victoria, South Australia, and Tasmania—its traditional data management processes have struggled to keep pace. The company faced challenges such as disconnected systems, duplicated data preparation tasks, and siloed reporting, leading to operational inefficiencies and challenges in scaling analytics.

Brian Smith, the General Manager of Transformation at National Tiles, highlighted the urgency for a cohesive data strategy, stating, “National Tiles has been on a significant growth curve for a number of years, and we desperately needed to bring something cohesive together.” He noted that the established relationship between Snowflake and Domo facilitated an efficient integration of the two platforms.

To modernize its data operations, National Tiles collaborated with Domo and Snowflake to design a single, governed data architecture. In this setup, Snowflake functions as the secure data foundation, while Domo serves as the business engagement layer, providing analytics, dashboards, workflows, and custom-built data applications.

The new unified environment offers several advantages:

Matt Mecham, Chief Customer Officer at Domo, praised National Tiles’ achievement, stating, “What National Tiles has achieved is what every modern retailer is aiming for: a single, governed data foundation that empowers every employee to act with confidence.”

Since adopting Domo and Snowflake, National Tiles has dramatically increased its user base from 60 to over 500 employees. The company has also developed more than 50 custom business applications through Domo’s App Studio. These applications aim to enhance operational efficiency, safety, and compliance, ultimately streamlining decision-making at the frontline.

Some notable custom applications include:

Glenn McPherson, Regional VP of Australia at Snowflake, emphasized the transformative impact of this collaboration, stating, “National Tiles’ success story is a testament to how Snowflake and Domo together can empower businesses to scale their operations, streamline workflows, and deliver exceptional customer experiences.”

With a robust data foundation established, National Tiles is now exploring various AI-driven use cases. One of the primary focuses includes predictive inventory allocation, which utilizes AI to optimize urgency, demand, and delivery timing throughout its national network.

National Tiles’ collaboration with Domo and Snowflake not only signifies a major leap in their operational capabilities but also sets the stage for innovative practices in the retail landscape.

As they continue to leverage their modern data foundation, the industry will be keenly observing how National Tiles harnesses these advancements to reshape its customer experience and operational effectiveness.

For further insights on National Tiles’ innovative use of Domo and Snowflake, more information is available on the Domo website.