Domo Inc. Recognized as a Leading Vendor in Dresner’s 2025 Analytical Data Products Report
1. Strong Performance Highlights Domo’s Market Position
On December 10, 2025, Domo Inc. proudly announced its ranking as a top vendor in the latest 2025 Wisdom of Crowds Analytical Data Products Report, released by Dresner Advisory Services. This annual report, which draws insights from real-world user experiences, assesses vendors based on their capacity to deliver comprehensive data and analytics capabilities essential for creating and operationalizing modern data products.
2. Insights from the Report
Howard Dresner, the founder and chief research officer at Dresner Advisory Services, praised Domo’s performance, stating, “Domo performed well in our 2025 study, demonstrating strong capabilities across core analytical areas including AI and agentic AI, governance, and self-service analytics.” This endorsement underscores Domo’s significant strides in enhancing its platform’s functionality and user experience.
The Evolving Landscape of Data Products
The Dresner report categorizes analytical data product platforms as integrated technology environments designed to support a wide range of analytical and business intelligence (BI) use cases. These use cases include data engineering, governance, self-service BI, artificial intelligence (AI), data science, machine learning, and embedded analytics, among others. The findings illustrate a clear trend: 52% of respondents preferred a complete, integrated solution from a single vendor, while 37% showed a preference for a more modular, build-your-own approach.
Domo’s platform supports both models, allowing organizations to either adopt a fully unified data and AI stack or selectively implement individual components to enhance specific areas of their data architecture. This versatility enables Domo to deliver immediate value while accommodating diverse customer needs.
3. Commitment to AI and Self-Service Analytics
The report emphasizes the importance of key analytics capabilities, particularly data engineering and governance, as foundational elements for organizations looking to build and scale their data products. Self-service BI continues to be a priority, with organizations reporting high levels of success and ongoing investment in this area. Additionally, the rising interest in agentic AI—a category focused on more adaptive and autonomous analytical workflows—was noted as pivotal for the future of data analytics.
Dresner’s comprehensive evaluation included vendor scores across various categories such as data engineering, governance, self-service BI, embedded analytics, AI/ML, cloud support, and the newly introduced agentic AI category. Notably, Domo had previously been ranked #1 in Dresner’s 2025 Agentic AI Report, reinforcing its leadership in this emerging field.
4. Acknowledgment of Domo’s Innovation
Ben Schein, Chief Analytics Officer at Domo, expressed pride in the recognition, stating, “Modern organizations want more than dashboards; they want data products that move the business. This Dresner ranking validates the work our customers are doing every day on the Domo platform.” Schein highlighted Domo’s commitment to unifying data, AI, and actionable insights, enabling teams to leverage data products effectively to drive measurable business impact.
Conclusion
As the demand for integrated analytics solutions continues to grow, Domo Inc. stands out as a key player in the market, offering an adaptable platform that meets the diverse needs of modern organizations. The recognition in Dresner’s 2025 Analytical Data Products Report not only solidifies Domo's position as a top vendor but also reflects its ongoing commitment to innovation in the realm of data analytics.
For further details, the full report is accessible on Domo’s website.