Domo Inc. (Nasdaq: DOMO) has made headlines with its recent collaboration with Nine Entertainment Co., one of Australia's largest media organizations. On March 12, 2026, Domo announced that it has been selected to provide its AI and data platform, aiming to streamline analytics tools and modernize Nine's data stack. This partnership signifies a transformative step for Nine as it seeks to enable self-service insights across its diverse media operations.

2. The Need for Consolidation

As Nine Entertainment Co. expanded its portfolio through mergers and various business units, it faced the challenge of managing multiple analytics tools and siloed reporting environments. This fragmentation complicated the maintenance of consistent metrics and hindered the establishment of a unified source of truth. Barry Quinn, head of analytics insights at Nine, emphasized the importance of simplification in their data strategy, stating, “Managing multiple platforms created unnecessary friction and made consistent reporting harder than it needed to be.”

3. Domo’s Intuitive Solution

After a thorough evaluation of available options, Nine selected Domo for its user-friendly interface, cost-effectiveness, and the ability to support both business users and analysts within a single, governed platform. This decision has already yielded impressive results; during the initial migration, Nine’s data team successfully delivered nearly 50 dashboards within the first two weeks, showcasing a remarkable pace of delivery compared to previous analytics tools.

Domo's production-ready natural language querying capabilities played a significant role in this selection. These features empower non-technical users to explore data independently while ensuring governance and trust remain intact.

4. Collaboration with Altis Consulting

The implementation of Domo’s platform was facilitated in partnership with Altis Consulting. Nine worked closely with Altis to rationalize a substantial volume of reports into a concise set of key reports, clarify reporting usage, and transition existing datasets and legacy reports to the Domo platform. This collaboration aimed to create a governed, self-service analytics environment, enhancing the efficiency of Nine's reporting processes.

Katrina Pilcher, Chief Operating Officer at Altis Consulting, remarked, “This project went beyond migrating dashboards. We helped Nine streamline reporting and fully leverage Domo to meet complex requirements and enable trusted, self-service analytics.”

5. Building a Unified Analytics Environment

Nine Entertainment Co. is now utilizing Domo Apps to create reusable, role-based data experiences throughout the organization. By leveraging shared components and standardizing logic, the team is reducing duplication and rework, thereby enhancing overall efficiency. Looking ahead, Nine plans to implement workflows designed to monitor data patterns and alert teams to emerging trends, further solidifying its data-driven decision-making capabilities.

Even at this early stage, Nine has begun to realize a meaningful reduction in overall analytics platform costs. This development supports its broader initiative to simplify technology investments without compromising on capability.

Peter Steggall, vice president of APAC at Domo, commented on the success of the partnership, stating, “Nine is a great example of a modern media company rethinking how data actually gets used day to day. They were looking for more than just dashboards; they wanted fewer tools, faster delivery, and something their teams could actually use. Domo gives them a foundation they can build on over time.”

6. About Domo

Domo is an innovative AI and Data Products platform designed to help organizations leverage data and AI to drive value in an increasingly data-driven world. The Domo platform allows users to prepare, visualize, automate, distribute, and create end-to-end data products that address the entire data journey. By empowering organizations to hydrate their data foundations and build fully embedded applications, Domo provides users with the tools necessary to generate measurable business value.

For further insights into Domo’s offerings, interested parties can visit the official website or follow the company on various social media platforms.

This partnership between Domo and Nine Entertainment Co. marks a significant step towards modernizing data practices in the media industry, setting a precedent for other organizations to follow in the pursuit of data-driven success.

Original press release