Salesforce and World Economic Forum Unveil Revolutionary AI Concierge for Davos 2026
Salesforce Inc. (NYSE: CRM), the world’s leading customer relationship management platform, has made headlines with its latest innovation, a groundbreaking AI-powered assistant named EVA. Announced on January 15, 2026, this initiative aims to enhance the experience of over 3,000 global leaders attending the World Economic Forum’s (WEF) Annual Meeting in Davos, Switzerland, scheduled for January 19–23.
1. A New Era in Event Experience
The 2026 Annual Meeting is set to be the largest in WEF history, featuring over 450 high-impact sessions and thousands of specialized interactions. In a landscape where timely decision-making is crucial, EVA, built on Salesforce’s Agentforce 360 platform, promises to act as a transformative force, bridging the gap between available insights and actionable intelligence.
EVA is not merely another chatbot; it is designed to reason, prioritize, and act on behalf of attendees, allowing them to move beyond traditional information access. This agentic assistant will help leaders navigate the complexities of the event, manage personal agendas, and facilitate valuable networking opportunities.
2. Features of EVA: The AI-Powered Concierge
With the goal of optimizing every attendee’s experience, EVA offers a suite of functionalities tailored for the needs of high-profile leaders:
- Personalized Schedules: EVA can recommend, book, reschedule, or cancel meetings and sessions, streamlining the agenda management process.
- Campus Navigation: The app provides turn-by-turn directions, ensuring attendees can easily find their way around the expansive event space.
- Preparation for Bilaterals: EVA generates briefing documents from the WEF’s extensive database, equipping participants with essential background information ahead of their meetings.
3. Empowering Leaders with Actionable Intelligence
Marc Benioff, Chair and CEO of Salesforce, expressed enthusiasm for the implementation of EVA, stating, “As we power the largest Davos ever, we're excited for every attendee to experience what it means to have an AI agent working alongside them.” This initiative is a testament to how Salesforce is leveraging its technology to create what Benioff refers to as the "Agentic Enterprise," a model that enhances organizational capabilities through the integration of AI and data.
Børge Brende, President and CEO of the World Economic Forum, echoed this sentiment, emphasizing the app's role in unlocking the depth of the WEF's institutional knowledge. “We are not just optimizing agendas; we are putting powerful insights directly into the hands of every single attendee,” he stated.
4. The Technology Behind EVA
EVA is powered by Salesforce’s Agentforce 360 platform, which integrates AI agents, data, and human expertise into a cohesive unit. This system pulls from Data 360, Salesforce's hyperscale data engine, and the WEF's event-specific knowledge articles to provide contextual support that enhances decision-making.
Key components of this technology infrastructure include:
- Agentforce Service: This feature powers customer support across various channels, offering advanced case management and user engagement tools.
- MuleSoft Integration: This ensures seamless connectivity between the WEF’s Salesforce CRM and third-party systems, enhancing operational efficiency.
- Actionable Insights via Tableau: This analytics tool tracks engagement and participation, transforming data into insights that can drive future initiatives.
5. Looking Forward
As the World Economic Forum prepares for its Annual Meeting, the introduction of EVA signals a shift toward more personalized and efficient event experiences. Plans for scaling Agentforce 360 include simplifying membership registration and case management, further establishing the WEF's commitment to innovation and excellence in global leadership gatherings.
In conclusion, Salesforce's partnership with the World Economic Forum to launch EVA exemplifies the potential of AI in transforming how leaders interact, make decisions, and maximize their time at high-stakes events. This development not only positions Salesforce as a pioneer in the realm of AI-driven experiences but also enhances the overall impact of the World Economic Forum's mission to foster collaboration among global leaders.
